REAL ESTATE

Forever 21 set to expand in China

BY Staff Writer

New York City — Forever 21 signed an agreement Tuesday to open a flagship in Beijing, China, one part of a plan by the fast-fashion retailer to expand into the world’s largest emerging consumer market, according to the Los Angeles Times.

The Los Angeles-based chain will open a 24,000-sq-.ft. store in a multi-story mall located in Beijing’s central shopping district, Wangfujing, with additional stores set to open in Shanghai and Hong Kong, the report said.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...
OPERATIONS

Verve Wireless: Electronics No.1 category shopped for on smartphones

BY Staff Writer

New York City — Consumers and their smartphones are becoming inseparable when it comes to shopping, according to a survey by Verve Wireless, a mobile advertising company, which found that over 60% of respondents use their smartphone for shopping one or more times each month.

The top three product categories shopped for on smartphones are electronics (51%), entertainment (50%), books (45%), closely followed by clothing (38%) and automotive (21%), the survey revealed.

In other findings:

  • The top three retailers users accessed on their mobile device (tablet and smartphone) are Amazon (63%), eBay (37%), and Target (35%)
  • Consumers use their smartphone to look up information on price (48%), followed by product information (24%), reviews (14%) and where to buy (14%).
  • Eighty-one percent of smartphone users have purchased a product or service online or in store after seeking information on their mobile device.

"The results substantiate what our advertising partners have known for a while, that mobile is an essential part of any retailer’s advertising plan," said Greg Hallinan, CMO, Verve Wireless.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...
OPERATIONS

Ten holiday consumer insights from Mintel

BY Staff Writer

Chicago — With the holiday season in full swing, Mintel, a leading global supplier of consumer, product and media intelligence, has looked into its market intelligence to find out just what U.S. consumers do to make their holidays special.

Here are 10 interesting insights:

• Some 13% of U.S. consumers think a cell phone is a good gift for children aged 6-11, up from just 4% earlier this year.

• November is the most popular time to start shopping for holiday gifts, with nearly one-third (30%) of US shoppers starting then. However, 15% start their holiday shopping in December – the majority (18%) are male.

• Roughly one-third (32%) of Americans expect stores to offer boxes for holiday gifts; close to a quarter (22%) plan to cut down on the number of people they buy gifts for; and, more than two in 10 browse in-store, but buy online to save money.

• Twenty-seven percent of U.S. consumers say that when they go gift shopping for the holidays, they usually wind up buying something for themselves.

• From last year’s holiday season (i.e. Christmas, Hanukkah, Kwanzaa, etc.), the average amount of money spent on video gaming equipment as gifts for other people was $78.

• Skipping the wrapping paper? Twenty-one percent of Americans say they only use it rarely if at all, since gift bags are so plentiful.

Forty-two percent of Americans say they bought Christmas decorations in the past year, compared with only 24% for Halloween and 14% for Easter.

• Close to three in 10 (29%) U.S. consumers say they bought a fragrance as a gift for someone else on Christmas. The winter holidays represent the peak season for fragrance sales.

• More than a quarter (28%) of Mintel respondents buy candles specifically for the holidays.

• Nearly one in five (18%) of U.S. consumers claim they "absolutely have to entertain guests for the holidays."

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...