OPERATIONS

Former Best Buy CMO joins Lowe’s

BY Staff Writer

Mooresville, N.C. — Lowe’s Companies announced that that Marise Kumar has joined the company as senior VP strategy and modeling. She joins Lowe’s with more than 25 years of experience in brand management, general management and executive leadership, serving most recently as chief customer experience officer and chief marketing officer for Best Buy.

Kumar is responsible for identifying opportunities that will positively impact the customer experience. She will work closely with leaders in Customer Experience and across the organization to ensure these opportunities are practical, financially valid and create a compelling experience for customers across all channels.

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OPERATIONS

Walgreens’ Black Friday promotions go multichannel

BY Michael Johnsen

Deerfield, Ill. — Walgreens will be making a multichannel play for Black Friday customers through a mystery mobile coupon, the retailer announced Tuesday.

“This promotion is an excellent example of how technology and innovation work together to provide customers with a great offer that increases engagement and enhances their shopping experience,” stated Sona Chawla, president of e-commerce for Walgreens. “At a time when shoppers are out looking for the best deals, we’re making it easy by sending real-time, relevant offers directly to them.”

When users open the Walgreens app home screen beginning Black Friday and running through Nov. 25, they can “swipe to reveal” exclusive Walgreens offers and discounts on Starbucks Doubleshot Energy Coffee products at their local Walgreens. The Walgreens app is easily integrated into the iPhone’s Passbook, where the offers will also appear.

Also available through the Walgreens mobile app from Friday through Sunday is a chance to enter a Black Friday sweepstakes to win 1 million Balance Rewards points. Walgreens in September launched the Balance Rewards customer loyalty program, which offers customers ways to save, earn points and get rewarded for purchases, services and healthy lifestyle behaviors.

Walgreens has introduced the latest updates to its mobile app, allowing for more personalized and relevant experiences for easy access on-the-go or in-store, including the addition of photo editing functionality powered by Aviary to its QuickPrints app; a platform that allows customers to use a digital shopping list to map and locate items in a store by posting a pin on the map; and tablet users can quickly access Walgreens new magazine, Happy and Healthy: Your Guide To Living Well With Walgreens, through the company’s shopping app.

Also, Walgreens is offering 16 unique holiday card templates, which can be accessed and customized via the iPad app. The cards, which come in packs of 20 along with envelopes, are available to pick up at a local Walgreens in about an hour.

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REAL ESTATE

Victoria’s Secret takes the wraps off redesigned NYC flagship

BY Marianne Wilson

New York — Victoria’s Secret has reopened its New York flagship with a re-design that embodies the brand’s sexy, sophisticated and glamorous spirit with a nod to its heritage. Click here to see photos.

The three-floor, 8,000-sq.-ft. store, located in Herald Square, features warm, black cherry hardwood floors, sculpted pink surfaces with rich accents of black chrome, Italian marble floors and custom ribbon chandeliers adorned with backlit Swarovski crystals, which highlights the 14-ft. high focal wall showing iconic Victoria’s Secret Angels images. Every floor features video screens playing the Victoria’s Secret Fashion Show, recent TV spots, and Supermodel footage.

It also includes the brand’s first-ever perfumery, with European-inspired kiosks that include the company’s full line of fragrances. The lower level of the store showcases Victoria’s Secret PINK collection.
The store’s plush fitting rooms feature call buttons for immediate assistance and the beauty room has interactive videos to help customers get their best look and choose their favorite fragrances.

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J.Morgan says:
Nov-27-2012 09:12 am

New York a very beautiful
New York a very beautiful place. There are many things that can be found there like for examples there are a lot of people who has lip piercing care then in other part you can also find the great scenery. You can also find there some h2ocean and many more things that are amazing.

J.Morgan says:
Nov-27-2012 09:12 am

New York a very beautiful place. There are many things that can be found there like for examples there are a lot of people who has lip piercing care then in other part you can also find the great scenery. You can also find there some h2ocean and many more things that are amazing.

F.W3 says:
Nov-21-2012 01:16 pm

Looks like an airport shop
This looks like a 10 year old airport shop. I was expecting much better.

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