OPERATIONS

Former Coach exec named CEO of REI

BY Marianne Wilson

Seattle — Recreational Equipment (REI) named Jerry Stritzke as the company’s president and CEO, effective Oct. 1, following an extensive national search. Stritzke most recently served as president and COO for Coach, which announced his resignation, effective Sept. 2.

At REI, Stritzke replaces former president and CEO, Sally Jewell, who left the company in April when she was confirmed as the Secretary of the U.S. Department of the Interior. In addition to serving as the company’s CEO, he also will serve as a member of the co-op’s board of directors.

Prior to joining Coach, Stritzke had an eight-year career with Limited Brands, Inc.

“REI’s board set high standards in pursuing the company’s next CEO," said Board Chair John Hamlin. "Jerry brings to REI an outstanding record of success in all aspects of specialty retail, particularly brand building, operations, and customer insights. He possesses strategic vision, he knows how to foster a high-performing executive team, and he has proven skills in navigating the disruptive forces that have become the norm in today’s business world."

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Chick-fil -A offers free cross-channel promotion

BY Dan Berthiaume

Atlanta – Chick-fil-A is running a “Breakfast on Us” cross-channel promotion that offers a free breakfast entrée to customers who make an online reservation for any Chick-fil-A restaurant. Beginning Aug. 29, customers can visit Chick-fil-AForBreakfast.com to reserve a breakfast entree of choice, as well as a time to redeem their breakfast item at a local Chick-fil-A restaurant between Sept. 9 and Spt. 14.

“The breakfast day part continues to be a tremendous growth opportunity for Chick-fil-A,” said Steve Robinson, Chick-fil-A’s chief marketing officer. “We have steadily focused on maximizing the breakfast day part with a variety of menu enhancements and promotions over the past several years, and we hope our ‘Breakfast on Us’ promotion will encourage our current customers to try something completely different and also help attract new breakfast customers for us.”

Individual Chick-fil-A restaurants will offer a choice of up to 10 breakfast entrees. Individual consumers will only be allowed to redeem one free entrée during the six-day promotion period.

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Report: Twitter hires former Ticketmaster exec to head e-commerce effort

BY Dan Berthiaume

San Francisco – Twitter has reportedly hired former Ticketmaster president Nathan Hubbard to take the new role of head of commerce. According to Bloomberg, the 38-year-old Hubbard will oversee an effort to enable direct shopping through postings within tweets.

Hubbard is quoted as saying he does not seek to directly compete with established e-commerce retailers and payment providers but instead hopes to collaborate with them, possibly through a revenue-sharing model. He will report to Adam Bain, head of global revenue at Twitter.

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