OPERATIONS

Fossil announces executive appointments

BY Staff Writer

Richardson, Texas — Fossil Inc. on Tuesday announced two additions and a promotion among its executive ranks.

Tom Kennedy was promoted to executive VP, from senior VP in the company’s retail division. In his new role, Kennedy will be responsible for the Fossil brand, including all product development and creative aspects.

Edward J. Robben joined the company as senior VP and chief information officer, and Joanne Calabrese joined as senior VP retail merchandising.

Before Fossil, Robben served as chief information officer and board member for J.C. Penney Co. Calabrese was previously with JCR Consulting, a retail consulting firm based in San Francisco.

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OPERATIONS

IBM: 2012 holiday shopping season to be ‘the year of mobile’

BY Katherine Boccaccio

Armonk, N.Y. — IBM’s fifth-annual Online Retail Holiday Readiness Report has uncovered that 2012 may just be the year of mobile.

Based on data from more than 500 U.S. retailers, the report found that online mobile sales increased 88.8% in the second quarter of 2012 compared with the same quarter in the prior year.

And IBM is forecasting that mobile sales will reach 20% of total online holiday sales this holiday season, and that mobile traffic will close in on 25%.

However, despite the growing trend in mobile shopping, social is lagging, according to IBM. The company’s recent Retail Online Index saw a 20% decline in social shopping in the second quarter, attributable – said IBM – to a lack of understanding on how to fully leverage social media. The IBM 2011 CMO Study showed that 65% of CMOs surveyed believe they are underprepared for the growth of social and online channels.

Additionally, IBM’s State of Marketing 2012 Survey found marketers are in the experimental stage when it comes to social media channels.

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STORE SPACES

J.C. Penney to open 700 Joe Fresh store-in-stores in April 2013

BY Katherine Boccaccio

Plano, Texas — J.C. Penney announced Wednesday a partnership with Canadian fast-fashion brand Joe Fresh that will see some 700 Joe Fresh in-store boutiques open in J.C. Penney department stores in April 2013.

The move is part of J.C. Penney’s plan to ramp up its store-in-store offerings. The retailer previously announced similar partnerships with Levi’s and other denim brands to augment its current Sephora and MNG by Mango in-store offerings, among others. J.C. Penney’s goal under new CEO and former Apple exec Ron Johnson is to launch two or three shop-in-shops per month with a goal of reaching 80 to 100 by 2015.

Joe Fresh women’s apparel will also be sold on JCP.com. Financial terms of the partnership weren’t disclosed.

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