Founding family to take American Greetings private
Cleveland — American Greetings Corp. said Monday that the founding Weiss family has reached a deal to acquire the gift cards and party goods company for about $878 million.
The transaction is expected to close in July, and “returns the company to private ownership in a way that we believe enables the company to continue to serve the interests of its customers, employees, suppliers and the communities in which it operates as it has for over a century," said Jeffrey Weiss, president and COO.
Publix supports March of Dimes with cutout campaign
MAITLAND, Fla. — Publix Super Markets is supporting the March of Dimees with a new fundraising campaign taking place April 6 through the 27.
The cutout campaign coincides with March for Babies, the March of Dimes signature event, which occurs on April 27 in most areas. Associates will sell the cutouts at the checkout and ask customers to sign their name or the name of a baby they love, creating an impressive in-store display.
“Our customers and associates have trusted us to support organizations and programs that make a difference in the communities in which we live and work,” said Maria Brous, Publix director of media and community relations. “We are passionate about the health and wellness of our customers and supporting healthier moms and babies is an extension of who we are. We are proud of our partnership with March of Dimes and thankful for the research and advocacy they are able to provide our communities and beyond.”
Virtual Piggy banks on former PayPal exec for mobile development
LOS ANGELES — Virtual Piggy, an online service that allows parents to monitor their children’s online shopping behavior, has appointed Iain Herd as global mobile product director.
With over thirteen years experience in product management, and seven years leading mobile initiatives at major corporations, Iain will be responsible for directing and managing Virtual Piggy’s Mobile First initiative, reporting directly to CEO and founder, Dr. Jo Webber.
Prior to joining Virtual Piggy, Herd, an expert in mobile technology, held the role of global head of mobile partnerships and product at PayPal. During his tenure at the company he launched a number of key mobile services including the PayPal Wallet app for Windows Phone in addition to developing point of sales solutions and carrier billing and device partnerships, establishing PayPal as a key player in the mobile industry.
Said Dr. Jo Webber: “We are thrilled that Iain is joining the company. With over 70% of 12-17 year olds now accessing the Internet via mobile devices, Iain’s expertise, coupled with our technology, will enable us to successfully deliver our first-to-market position in the youth m-commerce market.”