REAL ESTATE

Francesca’s to open in Town Center of Virginia Beach

BY Katherine Boccaccio

Virginia Beach, Va. — Francesca’s will open a new store at the Town Center of Virginia Beach.

According to Divaris Real Estate, the 1,830-sq.-ft. store will be located on Main Street in the first-floor retail space of the Armada Hoffler office tower block. The grand opening is slated for first quarter 2015.

This is the fifth retailer to reveal its opening in the fifth phase at the Town Center of Virginia Beach. Recent announcements of new retailers to join the mixed-use development include Anthropologie, Free People, lululemon athletica and Twist Martini.

The Town Center of Virginia Beach, owned by Armada Hoffler Properties, Inc., is leased by Divaris Real Estate and managed by Divaris Property Management Corp.

Current tenants include Brooks Brothers, Loft, Origins, Cache’, Johnston & Murphy, Sunglass Hut, Men’s Wearhouse, bevello, MOXI and Dick’s Sporting Goods. Destination Maternity and IT’SUGAR opened earlier this year. Spanning over 17 city blocks, the mixed-use Town Center features multi-level upscale retail, Class A office, luxury residential, The Sandler Center for the Performing Arts and an array of cafes, restaurants and deluxe business hotels, including the Westin Hotel, Ruth’s Chris Steak House, Yard House, McCormick & Schmick’s Seafood Restaurant, Cheesecake Factory and P.F. Chang’s China Bistro.

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REAL ESTATE

Fred Segal to debut ‘lifestyle center’ in Tokyo

BY Marianne Wilson

New York — Fred Segal will unveil its first “international lifestyle center” concept in spring 2015, in Tokyo. The format will feature a collection of stores in three buildings in a converted railway site at 13 Daikanyama-cho Shibuya-ku, Tokyo. It will be Fred Segal’s first location outside the United States.

“The original Fred Segal stores in LA have always appealed to the Japanese consumer who has an appreciation for cutting-edge style and Southern California culture,” said Paul Blum, CEO of Fred Segal. “Tokyo is absolutely the right market for us to launch Fred Segal’s first international location and the innovative Daikanyama site will do a great job of reflecting our brand’s sensibility.”

Fred Segal Daikanyama will sell luxury men’s and women’s apparel and accessories, as well as home and lifestyle categories, from local and international emerging and up-and-coming brands along with Fred Segal-branded merchandise. Reflecting the company’s Southern California culture, it will also feature a café, spa and other luxury services.

The Tokyo debut will be followed by several additional retail locations in other key Japanese cities, in the form of flagship stores, lifestyle centers and branded boutiques within high-end department stores.

The store is the first in a long-term partnership between Sandow, owner of Fred Segal, and Mark Styler Co. Ltd. to launch Fred Segal throughout Japan.

“We’re pleased to be working with our partner Mark Styler, who has deep experience in the Japanese fashion and retail market and truly understands the Fred Segal brand,” Blum said.

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Corner Bakery Café to enter Oregon

BY Marianne Wilson

Dallas — Corner Bakery Café announced its entry into Oregon, with the addition of franchise partner NW Ventures. As the operator of more than 138 Burger King franchises in Oregon and Mexico, as well as two TGI Fridays in Mexico, NW Ventures joins Corner Bakery Cafe as its 32nd franchise partner, with plans to open 12 neighborhood cafes in the state of Oregon and Vancouver, Washington.

Exceeding expansion goals, Corner Bakery Cafe has also seen rapid growth in 2014, with 55 locations currently in development and franchise development commitments for more than 365 additional cafes.

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