FRCH Design Worldwide names Tom Custer as VP
Cincinnati — FRCH Design Worldwide has named Tom Custer as VP, marketing and client development.
Custer is tasked with leading the company’s positioning in the marketplace, including its marketing and PR efforts. In addition, he will assist with new business development for FRCH and build a professional sales strategy for the company.
Prior to FRCH, Custer worked with Interbrand Design Forum in Dayton, Ohio, where he served as executive director, business development.
West Marine details sustainability progress
Watsonville, Calif. — West Marine has released its BlueFuture(R) 2012 Sustainability Report. The study encompasses the retailer’s company-wide efforts focusing on sustainability, including improving and protecting the marine environments, reducing the company’s carbon footprint and encouraging people to enjoy being out on the water.
Included in the report is a reduction in the company’s greenhouse gas of 4.29% year over year, with an over 17.5% reduction since its 2007 baseline.
"There is no company in the U.S. that has a bigger impact on boating than West Marine," said Matt Hyde, CEO of West Marine, which operates some 300 stores. "It’s a privileged position, and with privilege comes great responsibility. Across the board, we’ve made significant progress towards our mission to ‘conserve marine resources, reduce our impact on the environment and promote boating,’ but there’s more work to do.”
Switch to GE’s LED system leads to big savings for Stater Bros.
East Cleveland, Ohio — A switch from fluorescent lights to LED in its frozen-food cases will result in total annual energy and maintenance savings of approximately $570,000 for Stater Bros. The supermarket retailer has retrofitted the cases in nearly all of its 166 stores with GE’s LED refrigerated display lighting,
After evaluating lighting options, Stater Bros.’ retail marketing team chose GE’s 17-watt Immersion RV40 LED systems to replace the 60-watt fluorescent fixtures in freezer cases.
“We’ve received great feedback from customers and store managers,” said Scott Limbacher, VP, construction/maintenance at Stater Bros., which is the largest privately owned supermarket chain in Southern California. “Our managers tell us the new lighting really makes their products pop.”
By replacing 60-watt fluorescent lamps with GE’s 17-watt LED lighting, Stater Bros. will use 28,444 fewer kilowatt hours (kWh) per store per year, a savings of approximately 4.6 million kWh across the 163 participating stores and equating to about $510,000 in annual savings (based on an $0.11 kWh rate and 17 hours of operation a day).
The long-life LED lighting system also contributes to an 80% reduction in maintenance costs — totaling nearly $60,000 in savings annually across all locations for Stater Bros.