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Fred Meyer Jewelers launches mobile e-commerce websites

BY Staff Writer

Portland, Ore. — Fred Meyer Jewelers, the nation’s third-largest fine jewelry retailer, announced the launch of mobile websites for its namesake and Littman Jewelers brand. The sites are optimized for mobile devices including iPhone and Android smartphones.

Fred Meyer Jewelers has partnered with Moovweb to create the mobile enabled websites. The mobile websites serve as a complement to the regular sites with functional ecommerce capability.

Fred Meyer Jewelers is very excited to expand into the mobile channel to better address the needs of our increasing mobile audience," says Kirsten Darrow, VP marketing and e-commerce at Fred Meyer Jewelers.”

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S.Jhon says:
Jan-14-2013 03:50 pm

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S.Jhon says:
Jan-14-2013 03:50 pm

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Survey: Poor service undermines loyalty programs

BY Katherine Boccaccio

New York City — A survey released Tuesday by Accenture showed that when it comes to customer loyalty, poor service can cause customers to abandon one company in favor of another.

The Accenture Global Consumer Survey found that 66% of consumers switched companies – including wireless phone, cable and utilities – as a result of poor customer service in 2011, even as their satisfaction with the services provided by those companies rose overall.

The survey asked consumers in 27 countries to evaluate 10 industries on issues ranging from service expectations and purchasing intentions to loyalty, satisfaction and switching.

Among the 10,000 consumers who responded, the proportion of those who switched companies for any reason between 2010 and 2011 rose in eight of the 10 industries included in the survey. Wireless phone, cable and gas/electric utilities providers each experienced the greatest increase in consumer switching – five percentage points. This includes consumers who switched entirely to another provider as well as those who continued to do business with their current provider but added services from another provider – a new, but growing trend.

According to the survey, customer switching also increased by 4% in 2011 in the wireless phone and Internet service sectors.

The survey also found that fewer than one-quarter (23%) of consumers surveyed feel “very loyal” to his or her providers, while 24% indicated that they had no loyalty at all. And, just 49% indicated that they are strongly influenced by at least one loyalty program offered by their service providers.

At the same time, however, consumer satisfaction with their providers’ customer service actually increased in 2011 in 10 attributes measured by the survey. These attributes include the wait time for service (33% satisfied compared to 27% in 2010), the ability to resolve issues without speaking with an agent (38% satisfied compared to 33% in 2010) and speaking with just one customer service agent to resolve an issue (39% satisfied compared to 32% in 2010).

“Companies are improving many of the most frustrating parts of the customer service experience, but they are facing a customer who is increasingly willing to engage multiple providers for a service and is apt to switch quickly,” said Robert Wollan, global managing director, Accenture Customer Relationship Management. “While high-quality sales and service in areas such as product knowledge and efficient issue resolution remain a basic requirement, in order to achieve sustainable, profitable growth, companies must better understand what really keeps their customers engaged.”

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Bon-Ton announces board changes; Bergen named chairman

BY Katherine Boccaccio

York, Pa. — Following recent news that Bon-Ton Stores president and CEO Bud Bergren would be stepping down and succeed by former Lord & Taylor CEO Brendan Hoffman, the retailer said Tuesday that, effective Feb. 7, Bergen will become chairman of the board.

Hoffman will become a director of the company. Former executive chairman, who recently resigned that title, will remain on the board as strategic initiatives officer.

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