FINANCE

Fresh Brands to Change Name to Piggly Wiggly Midwest

BY CSA STAFF

Sheboygan, Wis. Fresh Brands, which operates Piggly Wiggly supermarkets in Wisconsin, is changing its name to Piggly Wiggly Midwest, effective Jan. 4, according to the Milwaukee Journal Sentinel.

Fresh Brands said that having the business name incorporated into the company name would make it easier for the public to recognize.

The Piggly Wiggly name dates back to 1916, when it was first used on a grocery store in Memphis, Tenn. That original Piggly Wiggly company has gone through several ownership changes and is now an affiliate of C&S Wholesale Grocers Inc., with corporate offices in Keene, N.H.

Fresh Brands bought the rights to use the Piggly Wiggly name in 1949 but is not connected to the New Hampshire-based company. The new company name includes the word Midwest to differentiate it from the New Hampshire operations, the company said.

Fresh Brands also said it plans to renovate and enlarge two or three corporate-owned stores next year.

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Staples revamps in-store marketing

BY CSA STAFF

Staples has signed a multi-year deal with News America Marketing to improve in-store marketing, according to the reports.

News America will create coupon machines, floor ads and other in-store marketing products in more than 1,500 Staples stores nationwide. The changes will go in effect next month.  

 

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RadioShack becomes sole owner of Mexico unit

BY CSA STAFF

FORT WORTH, Texas RadioShack announced that it has become the sole owner of Radio Shack de Mexico, S.A. de C.V. after purchasing the interest in the joint venture held by Grupo Gigante, S.A.B. de C.V. for approximately $43 million in cash. Radio Shack de Mexico has approximately 200 RadioShack branded stores throughout Mexico.

Commenting on the acquisition, chairman and ceo Julian Day said, “Radio Shack de Mexico represents an attractive growth platform for our company. This is a business we know well through our experience with the joint venture and the RadioShack brand has strong equity among consumers in Mexico.”

RadioShack will operate the stores and related general office, service center and distribution center in Mexico as a wholly-owned subsidiary. All of the stores and support facilities are leased locations. The stores average approximately 1,300 square feet and are primarily located in shopping centers. Radio Shack de Mexico employs approximately 1,200 people.

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