Fresh & Easy debuts smaller Express format
New York City — Fresh & Easy Neighborhood Market, the U.S. division of Tesco, has opened its first Fresh & Easy Express store, at La Cienega Boulevard and 18th Street in Los Angeles.
The new format is approximately 3,000 sq. ft. versus the 10,000-sq.-ft. footprint of a standard Fresh & Easy. It features an edited selection of some 2,700 SKUs, including fresh foods, baked items, groceries, and health and beauty items.
PBteen to open first-ever pop-up
San Francisco — Willams-Sonoma’s PBteen brand will open its first-ever pop-up store in Natick Mall, Natick, Mass., Nov. 4.
The 1,800-sq.-ft. store will be organized into lifestyle vignettes – electronics, games, gear, beauty, sleepovers, gift ideas for graduation, birthday, and holidays, and bedding to make a room hip and fun. The space is centered around the PBteen Design Lab, four computer terminals where shoppers can create a dream room by selecting and placing PBteen furniture and accessories in their virtual room, then see it come to life on one of the 60-inch TV wall monitors.
“We love the idea of connecting with our customers in a pop-up environment because teens can interact with the products and gifts to see in person how unique, comfortable, and cool they are. The pop-up store will also create excitement and energy because it’s there for a limited time only. We wanted to bring that experience to customers for the holidays,” said Janet Hayes, president of PBteen and Pottery Barn Kids.
Bloomingdale’s to open store in Glendale, Calif.
New York City — Macy’s said Thursday that it will open a full-line Bloomingdale’s in Glendale Galleria in Glendale, Calif., in fall 2013.
The 120,000-sq.-ft., two-level store will headline an upscale redevelopment of the center being planned by its owner, General Growth Properties. The top two floors of the former Mervyn’s location will be entirely remodeled by Bloomingdale’s, with construction expected to begin in 2012.
“Glendale Galleria will be our eighth store in the market,” said Michael Gould, chairman and CEO of Bloomingdale’s. “Much like Bloomingdale’s stores in Soho and Santa Monica, we expect our assortment and shopping experience in Glendale will be carefully edited for the community and customer.”