Fresh & Easy to enter Northern California market in March
El Segundo, Calif. — Fresh & Easy Neighborhood Market on Wednesday said it will open its first stores in Northern California in March and April, with the first two scheduled to open March 2 in San Jose and Danville. Nine additional locations are scheduled to open in the area within the two-month time frame.
Fresh & Easy also said it also plans to open two stores in San Francisco early this year.
Overland Sheepskin taps Retail Custom Solutions for multichannel IT needs
Tracy, Calif. — Retail Custom Solutions, a developer of specialty retail systems announced today that Overland Sheepskin Co. has gone live with RMS.NET V6.1 for its retail, web and catalog-based customers.
“After many years of looking unsuccessfully for a software application which addresses the fundamental IT system requirements of multichannel retail, Overland is delighted to have been able to work with RCS in fulfilling this critical need in their newest version RMS 6.1,” said Ron Openshaw, COO of Overland Sheepskin Co., which operates 13 stores in addition to its Internet and catalog channels.
Overland has realized significant operational efficiencies that translate directly into lower payroll costs and has been freed up to focus on the customer, no matter what sales channel they use to access our product line, Openshaw continued.
Crabtree & Evelyn selects 89 Degrees as CRM partner
New York City — Crabtree & Evelyn has retained 89 Degrees to assist the retailer in developing a wide range of digital and direct marketing programs.
Work has already begun, with a multi-part direct-mail program targeting current and inactive members of Crabtree & Evelyn’s loyalty program. 89 Degrees analyzed historical member data, then developed and implemented a new audience selection and measurement approach for the holiday period. Beginning in the New Year, 89 Degrees will handle all email supporting the U.S.-based stores and e-commerce.
Tom Woodside, VP marketing and e-commerce for Woodstock, Conn.-based Crabtree & Evelyn, has engaged 89 Degrees to help develop and execute targeted marketing to help the Crabtree & Evelyn brand further solidify and sustain its meaningful relationships with customers.
“89 Degrees gives us direct access to agency partners who have years of retail experience and success to draw upon,” Woodside said. “They not only tap into advanced analytics to quickly identify new opportunities, but also devise unique ways to assemble an end-to-end picture of the customer, thus breaking down silos that all too often exist between channels.”