REAL ESTATE

Fresh & Easy opens its second GreenChill-certified store

BY CSA STAFF

El Segundo, Calif. Fresh & Easy Neighborhood Market will open its second GreenChill certified store, in Oceanside, Calif., on Wednesday. Two weeks ago, Fresh & Easy opened its first GreenChill store in Rosemead, Calif., which was also the first grocery store in Southern California to utilize a CO2 refrigeration unit.

Fresh & Easy worked closely with partners Kysor/Warren and Southwest Refrigeration on the Oceanside store, which earned its silver certification award from the U.S. Environmental Protection Agency’s (EPA) GreenChill Partnership by meeting tough benchmarks for cutting emissions that harm the earth’s protective ozone layer and contribute to global warming. Fewer than 40 of the nation’s 35,000 grocery stores have received GreenChill Store Certification awards.

On average, Fresh & Easy stores use 30% less energy than a typical supermarket — helping save customers money while helping the environment. Fresh & Easy uses LED lighting in external signs and freezer cases, offers customer recycling in every store, and uses advanced refrigeration and freezer units to cut back on energy usage.

“In addition to our efforts to reduce refrigerant emissions, we also are working on innovative ways to save energy, such as utilizing skylights, LED lighting and technological advancements like EnviroTower, which saves a significant amount of water in our stores,” said Steve Hagen, Fresh & Easy’s director of procurement on Monday at the FMI Energy & Store Development Conference in Minneapolis.

Fresh & Easy is opening nine stores in California this month, including three stores in San Diego County this week.  

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Deloitte expects modest holiday sales growth

BY CSA STAFF

NEW YORK Deloitte said it expects modest increase in 2010 holiday sales, as slow economic growth keeps household spending plans in check.

Deloitte’s retail group expects total holiday sales to reach $852 billion, representing a 2% increase in November through January holiday sales, excluding motor vehicles and gasoline, over last season.  This growth rate represents a slight improvement over last year’s 1% gain. 

 

“Sustained weakness in the housing and employment markets continue to restrict consumer cash flow,” said Carl Steidtmann, Deloitte’s chief economist.

 

Steidtmann added, “Consumers discretionary funds have dwindled as households remain focused on reducing debt and increasing their savings, while banks continue to limit access to credit and stimulus checks have run out.  Should consumers receive good tidings later this season in the way of falling energy prices or additional stock market gains, they may be able to lend retailers a bit more holiday cheer.  However, given the unsteady pace of economic recovery, retailers should expect only a small uptick in holiday sales this year.”

 

Despite its conservative outlook, Deloitte is expecting some positive news this season.

 

“Non-store retailing, particularly e-commerce, is gearing up to be the bright spot in the holiday picture this year,” said Alison Paul, vice chairman and Deloitte’s retail sector leader in the United States, adding that Deloitte forecasts a 15% increase in non-store sales.  Nearly two-thirds of non-store sales are from the online channel, with the remainder coming from catalogs and interactive TV. 

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In retail survey news . . .

BY CSA STAFF

A new study from the professional services firm BDO shows that expectations among chief financial officers at the nation’s largest retailers call for challenging economic conditions to remain in place. One hundred CFOs at retailers with sales ranging from $100 million to $100 billion shared their views with BDO, and 82% said they expected to see a continuation of stagnant economic conditions; 9% said they expected a double dip recession and another 9% were looking for an ongoing turnaround.

Amajority (78%) of retail CFOs cited an ongoing economic turnaround as most dependent upon lower unemployment or consistent improvement in consumer confidence and spending. Don’t really need to be a CFO to know that employment and consumer confidence are key drivers of spending.

“Even with the slight improvements we’ve seen in recent consumer confidence numbers, the weak job market is darkening consumer’s long-term outlook. Retailers simply cannot answer the question ‘What will improve the job market in the United States?'” said Al Ferrara, National Director of BDO’s retail and consumer product practice. “An unemployment rate of 9.6% shows that a pint size recovery persists. In addition, the back-to-school season proved that offering deep discounts and value-oriented items remains critical.” The survey was conducted on behalf of BDO by Market Measurement Inc. whose interviewers spoke directly to CFOs.

 

Financial firm CIT Group is also out with a survey, theirs looks more closely at mid-sized retailers, and respondents are cautiously optimistic about spending during the holiday and the next 12 months. According to CIT, 65% of the retailers and 69% of the suppliers surveyed said they expect spending to return to 2007 levels by the end of 2011.

 

“While the majority of retailers are cautiously optimistic about their future, more than two-thirds expect revenues to grow over the next 12 months,” said Burt Feinberg, managing director and industry group head of retail finance at CIT. “The general consensus is that, having weathered the economic downturn, most retailers are in better shape today than in 2009 and have positioned themselves well to meet future consumer demand when it returns.”

The report is based on the results of two surveys and a series of one-on-one interviews conducted by Forbes Insights in July and August. In the first survey, 111 executives and financial decision makers at middle market retailers were surveyed. All companies had revenues of $25 million to $1 billion. Respondents represented a broad range of retail segments including specialty apparel, consumer electronics, appliances, sporting goods, convenience stores, housewares and discount chains. In the second survey, an additional 150 executives and financial decision makers at suppliers to the middle market retail sector were surveyed.

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