FINANCE

Fresh Market Q3 below Street

BY Staff Writer

Greensboro, N.C. — The Fresh Market posted weaker than expected sales and earnings for its third quarter. The upscale grocer also reduced its guidance for the year.

For the 13-week quarter ended Oct. 27, net income was up some 1.8%, to $11.1 million.

Net sales grew 13.4%, to $364.5 million. Comparable-store sales increased 3.1%.

“We continued to invest in our growth strategy this quarter as we opened 10 new stores in seven states, from Florida to California,” said president and CEO Craig Carlock. “Entering the final quarter of the year, I believe we are well-positioned to deliver store unit growth in excess of 17% and open a record 22 new stores this fiscal year.”

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MARKETING/SOCIAL MEDIA

Mars Advertising partners with digital creative firm Nomadic Agency

BY Dan Berthiaume

Southfield, Mich. – Shopper marketing agency Mars Advertising is partnering with digital creative agency Nomadic Agency to collaboratively identify and strategically integrate omni-channel solutions to continue providing enhanced shopper value throughout the path to purchase.

Nomadic will open a division inside Mars’ headquarters office in Southfield. The initial Nomadic team will consist of a digital practice lead, a digital creative director as well as subject matter experts in search, social, and digital media. These leaders will be paired with shopper-focused counterparts from the Mars organization to collaboratively approach assignments and campaigns. The Mars/Nomadic team will be supported by the Nomadic Scottsdale office, which houses more than 60 employees.

"Mars is continually building a strong internal marketing arsenal to strategically target and influence all aspects of the consumer experience," said Rob Rivenburgh, COO at Mars Advertising. "As a part of this initiative, we are excited to join forces with the Nomadic team to expand upon our current digital solutions, so that we remain innovative in today’s digital age and are able to continue building a broader portfolio of services for our clients."

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N.Ellis says:
Feb-04-2014 12:47 pm

Nomadic is an award winning,
Nomadic is an award winning, integrated creative agency, comprised of an eclectic group of brand marketers. The team is dedicated to identifying and developing ideas that build brand equity in more sharable, sustainable and ownable ways - ideas worth investing in.

N.Ellis says:
Feb-04-2014 12:47 pm

Nomadic is an award winning, integrated creative agency, comprised of an eclectic group of brand marketers. The team is dedicated to identifying and developing ideas that build brand equity in more sharable, sustainable and ownable ways - ideas worth investing in.

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FINANCE

Report: Toys ‘R’ Us prices 37% higher than Amazon

BY Dan Berthiaume

Ottawa, Ontario – Toys ‘R’ Us, which carries about 425 of the same video games as Amazon.com, is on average 37% higher priced than Amazon as of Nov 21. The latest Amazon Holiday Pricing Insights report from pricing solutions provider 360pi also found that the toy retailer has been keeping prices high during the last month and even increasing them during the week of Nov. 21, which may point to a deep discount strategy the week of Nov. 28.

Some other findings include:

  • Amazon is still more competitive on its own assortment in the nine selected categories, including cameras, video games and power drills, only around 80% of the time, which means that other retailers are steadily more competitive around 20% of the time.
  • Sears is showing dramatic pricing shifts across all nine categories, which may point to the retailer’s attempts at improving competitive position by trial and error. During week of Nov. 21, they improved overall price competitiveness by 10.1% in the selected categories, then dropped in price competitiveness by 4% on Thursday, Nov. 21. Other retailers have shown a much more stable pricing line heading into next week.
  • 360pi data showed that Walmart dramatically dipped prices on coffeemakers on Nov. 6, which was evidence of the retailer’s pricing glitch that made prices on products across categories unbelievably low due to error.
  • There is a good deal of price volatility in digital cameras across retailers. For example, Amazon & Newegg change pricing on 20% of their digital camera assortment every five days, and on 50% of assortment every two weeks. Also, Amazon, Newegg, Overstock, Best Buy and B&H change prices on 40% or more of their digital camera assortment every two weeks.
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