Frey Wille to debut in Manhattan with Madison Avenue store
New York City PBS Real Estate announced that Austrian fashion jeweler Frey Wille has signed an agreement to open its first New York retail store at 727 Madison Avenue.
With 70 jewelry boutiques located in major markets worldwide from Moscow to Hong Kong, this will represent Frey Wille’s second free-standing store in the United States. Prominently located among neighboring retailers including J. Mendel, Chopard and Chanel, Frey Wille will occupy 883 sq. ft.
Laura Pomerantz, principal of PBS Real Estate, said, “This transaction is indicative of the renewed activity on Madison Avenue. The demand for spaces of 750-2000 sq. ft. is keen, and Madison Avenue is a fashionable street where there has been availability. Frey Wille is a great example of a European brand with a strong point of differentiation that is now taking advantage of the NY market.”
Neiman Marcus’ Last Call Studio to open in Md.
New York City Neiman Marcus will open a Last Call Studio store at Congressional Plaza, in Rockville, Md., this fall. It is the outlet brand’s second location to date.
The 13,300-sq.-ft, store features upscale trendy apparel and accessories in a discount-boutique environment.
Tommy Hilfiger to open Paris flagship
Amsterdam Tommy Hilfiger Group will open a 9,000-sq.-ft. flagship store on the Champs des Elysees in Paris, this fall.
“The Champs Elysees store will serve as a true flagship for our brand in France and will further anchor our significant retail presence in Europe,” said Fred Gehring, CEO of the Tommy Hilfiger Group, which is wholly owned by Phillips-Van Heusen Corp.
The three-floor store will pay tribute to the brand’s heritage by incorporating an eclectic mix of vintage furniture and props from America as well as those from France.