ECOMMERCE

Fry announces launch of new website for Hannaford

BY CSA STAFF

Ann Arbor, Mich. Fry, a wholly owned subsidiary of Micros Systems, a leading e-commerce solutions provider, announced the launch of a newly designed website for Hannaford Supermarkets.

Fry built and designed the new hannaford.com to be an interactive shopping experience. Customers can use the site to send shopping lists to their mobile devices, create profiles to alert them of allergens in products, print store and manufacturer coupons, and order cakes and deli platters to be picked up in-store.

Additionally, shoppers can conveniently interact with the weekly sales flyer and recipes sections by adding products and ingredients from those pages directly to their shopping lists.

“It was our goal to enhance and simplify the user experience on our website and to allow customers to have a richer and more personalized shopping experience,” said Mark Bradeen, manager of promotions and online loyalty marketing for Hannaford, Scarborough, Maine, which operates 176 stores in New England. “The new site is both a shopping destination and an innovative extension of our stores.”

Fry built the site on its Open Commerce Platform, a solution that provides retailers with the tools to expand their online business. Fry also designed the site to capture the brand and provide an exemplary user experience.

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Costco yanks dolls after customer complaints

BY CSA STAFF

ISSAQUAH, Wash. Costco Wholesale announced that it will no longer sell a toy collection, following complaints that some of the products were ethnically insensitive.

The collection in question is the “Cuddle with Me, Doll with Plush Monkey.” The line includes three ethnic doll representations, Caucasian, African American and Hispanic, each holding a plush monkey. A similar line features a plush panda.

Costco reported that shortly after the toys were offered for sale in Costco’s locations on the East Coast, it received a complaint from a member in North Carolina, concerning the version of the doll showing an African American baby in conjunction with plush monkeys. Based upon that complaint, Costco immediately made the decision to pull from its shelves and discontinue all three of the versions of the collection that included the plush monkey. The discontinued items were carried only in the company’s Northeast and Southeast operating regions of the United States, and through Costco’s Web site.

The three versions of the item sold with the plush panda are still carried by the company and can be viewed or purchased on www.costco.com.

Jim Sinegal, Costco CEO, stated, “We are sensitive to any complaint that a product we carry would cause discomfort to any segment of our membership. As soon as it became clear to us that this toy item was offensive to some of our members, we decided to remove it from our warehouses. We don’t believe there is room for argument in matters of this type, even though it was an honest mistake, made while we were attempting to do the right thing.”

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Big Lots launches first loyalty card

BY CSA STAFF

NEW YORK According to reports, Big Lots is launching its first loyalty card.

Beginning this fall, shoppers using the Buzz Club card will be able to get a discount when they make 10 purchases of more than $20 apiece.

 

Reports indicate that Big Lots has been installing point-of-sale register systems over the past few years to help gather Buzz Club member information to use for personalized follow-up orders.

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