Fry’s opens new upscale store in Phoenix
Phoenix Supermarket chain Fry’s Food Stores has opened a Signature Marketplace superstore in Phoenix, according to a report by the Arizona Republic.
The Tolleson, Ariz.-based discount grocer, which is owned by Cincinnati-based Kroger Co., has opened the new store as a means to appeal to more affluent shoppers, offering an upscale setting that includes valet parking, custom car washes, a cooking school, wine bar and expanded selections of organic produce and high-end meats.
According to the report, Fry’s, which is celebrating its 50th year in Arizona, is betting the new store will help reposition it as more than just a low-price player. The new store will carry an expanded line of high-end merchandise, although the majority of the products will be priced the same as at other Fry’s locations.
The new 136,000-sq.-ft. store, which opened as a Smitty’s supermarket in 1985, had been closed since April while it was being transformed into Fry’s flagship Arizona supermarket.
Fry’s operates 121 supermarkets in Arizona under the Fry’s banner; its parent Kroger operates nearly 2,500 stores.
Elder-Beerman in Centerville, Ohio, to shutter
York, Pa. The Bon-Ton Stores announced that it will close its 191,000-Sq.-ft. Elder-Beerman store in Centerville Place in Centerville, Ohio. The location is scheduled to close by late January 2011.
Bud Bergren, president and CEO, commented, “The company continually reviews the performance of its assets; as a result of a review of the Centerville location and its proximity to our Dayton Mall store, we made the decision to close this location. We will continue to provide great service and an outstanding merchandise assortment to our Dayton-area shoppers at our remaining six Elder-Beerman stores.”
New supermarket has rustic design
New York City Pequot Lakes Supervalu has opened in the heart of Minnesota’s lake country. The new supermarket features a rustic design modeled after the area’s numerous vacation cottages and wilderness homes. Designed by Supervalu Store Design Services, the 30,000-sq.-ft. supermarket is outfitted with authentic cabin decor, including split log signage, stacked stone pillars, deer antler chandeliers and even hanging canoes that once belonged to a local resort.
To make the store especially relevant to the Pequot Lakes community, the interior walls are lined with photos of outdoor recreation in the region, each aisle directory is named after a nearby lake and bulletin boards in the dining area give anglers an opportunity to show off their latest catch.
Although Pequot Lakes flies the Supervalu banner, it is actually owned by an independent grocer supplied by Supervalu’s wholesale division.