STORE SPACES

Furniture Row replaces halogen lamps with LEDs

BY CSA STAFF

Durham, N.C. The Furniture Row Cos., one of the nation’s largest family-owned specialty home furnishings and bedding retailers, is installing LED lighting throughout its 330 Sofa Mart Oak Express, Bedroom Expressions and Denver Mattress Co. stores across the United States.

To date, the company has installed nearly 13,000 LED spotlights (from Cree) in its stores, out of more than 80,000 planned. The 11-watt Cree LED lights are replacing energy-wasting 90-watt halogen bulbs.

“We knew we wanted new lighting that addressed our goal of being environmental stewards, but we also wanted to remain fiscally responsible,” said Rod Schnurr, store planning coordinator, Furniture Row, Denver Col. “We also knew that we couldn’t sacrifice the high quality of light needed to accentuate the wood grains and highlight the beauty of the fabrics — that’s what these Cree lights do.”

The first Furniture Row location to install Cree LED lights saved $4,200 on monthly energy costs compared to the original lighting, Schnurr said. In addition to reduced energy consumption for lighting, the LRP-38 spotlights generate much lower heat output thereby saving on air conditioning costs.

Furniture Row also anticipates significant maintenance savings given the much longer service life of the LED lights, which are designed for a 50,000-hour lifetime in open applications. Prior to the LED lighting upgrade, store employees spent an estimated 15 hours per week replacing burned out halogen bulbs.

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Borders names new merchandising VP

BY CSA STAFF

ANN ARBOR, Mich. – Borders Group announced that it is welcoming back Kathryn Popoff as VP merchandising, overseeing the promotion and merchandising of adult trade and bargain books. An 18-year retail industry veteran, she joined Borders Group in 2002 as director of multimedia. She was named director merchandising for adult trade books in 2004, and was promoted in 2007 to VP merchandising, a post she held until Nov. 2009.

Larry Norton, who formerly served as SVP merchandising will transition into the role of SVP business development and publisher relations. Norton will now concentrate on long-term strategies to strengthen the book sector, including partnering with publishers and e-book provider Kobo to develop digital content with the overall goal of aggressively growing the company’s e-book business. He will also work with publishers on initiatives directly related to lowering costs and increasing efficiencies within the supply chain

Children’s merchandising director Renee Rockwood, a merchant with more than 16 years of experience, will now oversee gifts and stationery, children’s toys and games and the company’s expansion of adult games and puzzles. In addition, Rockwood will continue to manage the merchandising and promotion of the children’s category.

Borders also recently welcomed 27-year book industry veteran Mike Ferrari as merchandising director trade books. Prior to coming to Borders, Ferrari served in a variety of capacities at Barnes & Noble, including director digital content for Barnes & Noble.com, director merchandising, divisional merchandising director, senior buyer and buyer on the corporate side.

Joanna Goldstein will move into the role of VP non-book merchandising, having previously served as VP marketing. In her new position, she will oversee the digital device and accessory category as well as calendar, newsstand and multimedia. Goldstein brings several years of experience to her new role having previously directed the merchandising and promotion of many of these categories.

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Pfresh pause gives TGT time

BY CSA STAFF

Target doesn’t need to be in a hurry to return new stores construction to pre-recession levels now that it has the Pfresh remodel program to keep it occupied through 2012 and beyond. By year end, Target expects to have remodeled roughly 340 stores to the Pfresh format, which will give it a total of 450 Pfresh stores. Next year, another 400 remodels are on tap for the Pfresh conversion process, and with that pace expected to continue Target will need all of 2013, 2014 and much of 2015 to complete the chain-wide remodeling program.

By the time the effort is complete, the company’s product mix is going to look very different than it does today, as food and other consumable products grow to account for an increasingly larger percentage of sales. This phenomenon is already taking place. At the end of the most recent fiscal year, the category of food and pet supplies had grown to represent 16% of sales of $65.4 billion compared with 13% of sales of $63.4 billion two year earlier. A similar situation exists with the category Target defines as household essentials. Sales in that category stood at 23% last year compared with 21% two years earlier.

Both categories are expected to be up even more sharply by the time Target reports its full-year results next spring as results from the surge of Pfresh remodels completed this year are included in the results along with the effect of increasing promotional activity in food and consumable categories that has seen those categories regularly among the top performers at Target.

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