F.Y.E. selects Media Logic as social media agency
Albany, N.Y. F.Y.E. has selected Media Logic as its social media agency of record.
“Media Logic’s track record demonstrates that they clearly understand the dynamics of modern marketing and the power of social media in particular,” says Barry Burmaster, director of marketing, visual merchandising, CRM and fye.com at F.Y.E., which operates more than 550 stores offering a wide selection of entertainment products. “Together, we have designed a unique social marketing program that we believe will enhance our overall brand, strengthen our relationship with consumers and drive sales.”
The program will connect all the F.Y.E. stores and products using a new, playful website that features social media functionality and allows fans to interact in real time. For instance, the new website might simultaneously stream a concert from a store in the Seattle area, an autograph signing from another store in Chicago and post fan photos taken at an F.Y.E.-sponsored event in Philadelphia. Fans will be able to not only watch what is going on but also participate and share their activity on multiple social networks.
While F.Y.E. has experimented with social media in the past, Media Logic will be providing a systemic approach, guidance and support to create stronger interest and active participation. The agency’s proprietary Zeitgeist & Coffee SM social-management program is specially designed to help organizations ramp up their social media marketing efforts, making them more effective and easier to implement and more organic and responsive to the market.
Home goods looking good, for some
The success one retailer has in a given category can oftentimes be an indicator of a rising tide lifting all boats, which is why results last week from Bed Bath & Beyond are of particular interest to Target. The home goods specialist said first-quarter sales for the period ended May 29 increased 13.5% to $1.9 billion and same-store sales increased 8.4%. Earnings per share surged 53% to 52 cents a share.
Target is a major player in the home category, and last year it said the home furnishings and decor category accounted for 19% of total sales of $63.4 billion. As defined by Target, the category includes furniture, lighting, kitchenware, small appliances, home decor, bed and bath, home improvement, automotive and such seasonal merchandise sas patio furniture and holiday decor.
A strong performance by Bed Bath & Beyond is either an indication that the overall category is looking up, despite some significant ongoing difficulties in the housing market, or simply an example of a well-positioned superior operator gaining share from competitors, one of whom is possibly Target. The company has certainly had mixed things to say about the home category during the three month period that overlaps with Bed Bath & Beyond’s first quarter. For example, In May, comps in home were down slightly with a low single digit increase in the decorative home category and softness in housewares. In April, comps were moderately better than the total company decline of 5.9% and were led by a low single digit increase in the decorative home category with the softest performance in seasonal categories. In March, comps in home increased in the mid-to-upper single-digit range with the strongest results in the seasonal categories and weaker performance in housewares.
Former Ace director dies at 89
Gregg Ziegler, the past director and vice chairman of Ace Hardware Corp.’s board of directors, was laid to rest last week. He was 89.
The World War II veteran joined the family business, Ziegler’s Ace Hardware, after graduating from college in 1947. He was the recipient of the 1983 Illinois Retail Merchants Association’s Retailer of the Year. Today, Ziegler’s Ace operates 11 locations in Illinois.
According to his obituary in the Chicago Tribune, Ziegler was also an accomplished driver who set the NASCAR record for the Flying Mile event at Daytona Beach in 1960.