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Galleria Retail Technology Solutions enters Asia-Pacific market

BY Dan Berthiaume

Chicago — Galleria, a provider of retailer and vendor category management solutions, is expanding into the Asia Pacific region. This growth is part of an ongoing international program of strategic focus and investment for Galleria.

In addition to navigating the regulatory hurdles and adapting to a difference in consumer culture, recent initiatives from Galleria have included solution developments to facilitate new market connectivity in Hong Kong and other areas within the region.

“The move into this territory marks the start of a new and exciting chapter for Galleria. Our customers and partners will reap the benefits from having dedicated local personnel who understand the nuances of this market,” said Ian Duncan-Lewis, CEO, Galleria.

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Uniqlo teams up with Pharrell Williams for new ad campaign

BY CSA STAFF

Uniqlo has enlisted musician and music producer Pharrell Williams as a collaborator and spokesperson for the UT 2014 spring-summer collection. Launched in 2003, Uniqlo’s UT T-shirt brand is getting a fresh start this year, as “The New Model T,” a collection produced by its creative director and street fashion icon Nigo.

The collection is made up of 35 themes in more than 1,200 colors and patterns, and features a line in collaboration with Williams’ “i am OTHER” creative collective. Pharrell Williams will appear in the campaign images and a TV commercial for the collection, which will be available in the 14 countries and regions around the world where Uniqlo operates.

The UT T-shirt brand is marking its 12th year, with a return to the roots of the T-shirt, offering an authentic pop style. The company said that it has made revisions to the body of the shirts, and selected an assortment of graphics for them.

The line created in collaboration with Williams will include men’s and women’s T-shirts and caps, and will be sold beginning mid-April in 14 countries and regions around the world, including Japan. In addition, the new TV commercial to be released in April will feature a song from Pharrell’s new album “G I R L”. The commercial, and video of an exclusive interview, will be available on the Uniqlo website in April.

The limited edition “Think other” T-shirt that Williams wears in the main promotional poster will be available to the first 500 customers starting March 10 in the online store only.

Uniqlo also plans to launch SPRZ NY (“Surprise New York”), a global project that combines art and fashion, inspired by current artists. SPRZ NY will feature a number of specially designed items such as T-shirts, outerwear and innerwear, as well as a collaboration with the Museum of Modern Art.

Uniqlo became a multi-year, corporate sponsor of MoMA in May 2013. At that time, Uniqlo became sponsor of the Museum’s Friday night free admission program, now called “Uniqlo Free Friday Nights,” which provides increased accessibility to the museum’s exhibitions, collection and film programs. To further its continued support of MoMA, Uniqlo is presenting the MoMA special edition items, inspired by artwork from the museum’s collection and new designs specially made for SPRZ NY in collaboration with living artists. The MoMA special edition designs are based on the works of Andy Warhol, Jean-Michel Basquiat, Keith Haring, Jack Pierson, Jackson Pollock, Lawrence Weiner, Ryan McGinness and Sarah Morris.

Products will be available at Uniqlo stores worldwide beginning March 28. MoMA special edition products will also be available at the MoMA Design Store and online at MoMAStore.org, where each purchase supports the museum’s exhibitions and educational programming.

In related news, the second floor of Uniqlo’s Fifth Avenue global flagship store is being remodeled and will reopen March 28 as the SPRZ NY Store. As part of this renovation, the store will include the introduction of the Starbucks Experience with a full-service coffeehouse.

“We are extremely pleased to have such wonderful partners as MoMA and Starbucks,” said Fast Retailing chairman, president and CEO Tadashi Yanai. “Through SPRZ NY, we will give customers around the world a taste of enjoying exceptional art by wearing our specially designed clothes and items, reinforcing our LifeWear mission.”

Also launching in the U.S. for the first time, in conjunction with SPRZ NY, is the Lucky Uniqlo Line — an online application where users stand in a virtual line. The app launched in May 2010 in Japan, Taiwan, China and South Korea. Customers can use their Twitter or Facebook ID to join and have a chance to win prizes in partnership with MoMA and Starbucks. Up to 5,000 customers will receive rewards, including an after-hours guided tour of MoMA and shopping vouchers for the Starbucks Versimo System.

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Calgon gets a makeover

BY CSA STAFF

Calgon is gearing up for spring with new scents, beauty bar soap products, revamped packaging and a new ad campaign.

"We are updating Calgon in formula and design in a way that we believe will help to modernize the iconic brand, while keeping the same attributes that women love about Calgon," said Madeline Blaize, director of marketing of Parfums de Coeur. "It is important to us to offer the consumer the latest trends in beauty care while staying true to the authenticity of the 60-year-old brand."

Two new scents, Lavender Vanilla and Spring Cherry Blossom, will be added to all products in the Calgon lineup — body mist, body cream, body wash, bubble bath and bath beads. The new scents join the fragrances in the current collection — Hawaiian Ginger, Morning Glory, Parisian Charm and Tahitian Orchid.

Calgon will launch Beauty Bar Soaps, which will be available in four fragrances: Hawaiian Ginger, Morning Glory, Lavender Vanilla and Spring Cherry Blossom. The Beauty Bar Soaps are formulated with shea butter and aloe.

The Calgon fully refreshed package design, available at major retailers beginning in March, features bold, bright colors, in sleek, slender bottles. Calgon, well-known for its iconic "Take Me Away!" tagline, also will continue to communicate the relaxation and pampering benefits of the collection through a national print campaign launching in March in major women’s lifestyle publications.

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