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GameStop partners with Adgregate Markets to open a Facebook store

BY CSA STAFF

Grapevine, Texas — GameStop Corp. has selected Adgregate Markets, a leader in secure social commerce solutions, to provide social shopping on its Facebook page through Adgregate’s proprietary ShopFans solution.

GameStop is the first multichannel gaming company to launch a storefront on Facebook and provide true social commerce to more than 1.8 million Facebook fans.

Through ShopFans technology, GameStop will introduce two industry “firsts” to its Facebook community. GameStop will be the first online retailer to enable fans to purchase “pre-orders” on hot games for guaranteed in-store delivery pick up, thereby integrating its online and offline operations in Facebook.

Second, GameStop’s Facebook store allows its fans to earn and redeem points when making purchases in Facebook in its PowerUp Rewards™ loyalty program, already eight million plus members strong. These functionalities and its storefront will be seamlessly integrated into Facebook’s social graph.

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Brooks Bros. implements Digby mobile optimized website

BY CSA STAFF

New York City — Brooks Bros. said Thursday that it has implemented a mobile optimized website to create a unique mobile shopping experience for its customers, powered by Digby’s Mobile Software Commerce Platform.

With the new mobile presence, customers can now search, review and buy products from Brooks Bros. directly from their mobile devices.

Brooks Bros. created its mobile optimized website as part of a strategic move into mobile commerce. Key features of the mobile shopping experience include: rich product photographs with multiple color images, complete product descriptions, shop by category for men, women, boys and girls, store locator, email signup, order tracking, complete site search, ratings and reviews, promotional offers, share to Facebook, and email a friend.

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The ultimate indignity: TGT beats WMT in value ranking

BY CSA STAFF

A new Harris Poll EquiTrend study out this week shows Target, not Walmart, as the Value Retail Brand of the Year. That would be bad enough news for Walmart given the company’s prospects in the United States are closely tied to its reputation for low prices, but this is the second year in a row Target has been named the top Value Retail Brand and the gap with Walmart even widened this year.

“In difficult economic times, consumers look for value,” said Jeni Lee Chapman, EVP brand and communications consulting at Harris Interactive. “Target is seen as a retailer with strong brand equity especially when compared to its competition. As consumers consolidate where they choose to spend their paychecks, those retailers with the highest brand equity are going to obtain greater share of that spending.”

So how did Harris arrive at the conclusion?

The firm conducted an online survey among 25,099 U.S. consumers ages 15 and over between Jan. 11 and 27. A total of 1,273 brands were rated in 53 separate categories with each respondent asked to rate a total of 60 randomly selected brands. Each brand received approximately 1,000 ratings with the data then weighted to be representative of the entire U.S. population of consumers ages 15 and over on the basis of age sex, education, race/ethnicity, region, and income. Data from respondents ages 18 and over were also weighted for their propensity to be online.

The study sought to evaluate such things as equity, consumer connection, commitment, brand behavior, brand advocacy and trust. According to Harris, the keystone to the study is equity, which provides an understanding of a brand’s overall strength and is determined by a calculation of familiarity, quality and purchase consideration.

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