ECOMMERCE

Gap celebrates 1969 Jeans anniversary with new L.A. office

BY CSA STAFF

San Francisico Gap said Tuesday that in celebration of the one-year anniversary of the launch of its 1969 Jeans line, it will open a new creative design office in Los Angeles — a first for Gap — as well as introduce a new fall collection of jeans and launch a digital hub on jeans curated by designers, fashion experts and musicians at Gap1969.com.

In mid-August Gap said it will open its 5,400-sq.-ft. 1969 office in downtown Los Angeles, on Olive and Pico. The new creative offices will house design and merchandising, tech services, wash development and production, and will be run by Rosella Giuliani, newly appointed 1969 creative director.

Over the past year Gap has opened dedicated 1969 stores in New York, Chicago, and Los Angeles. Gap has also updated almost 200 of its stores across the United States to feature a dedicated 1969 destination with styles in one place, merchandised with tops and key accessories that complement 1969 jeans.

The brand also launched a new denim destination site on Gap1969.com, named 1969 Stream and created in partnership with AKQA. The new interactive site offers new denim styles and tips on how to wear and shop for the latest looks. Exclusive content from fashion authorities will be augmented by style communities, bloggers and the opportunity for site visitors to submit photos and comments via Facebook and Twitter.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...
News

No good deed goes unpunished

BY CSA STAFF

Target received the ire of several gay rights activists last week after it made a $150,000 donation to MN Forward, a non-partisan organization that claims to support candidates it believes will stimulate job and economic growth in Minnesota.

The controversy surrounding Target’s support of MN Forward is based on the group’s endorsement republican gubernatorial candidate Tom Emmer, who is against gay marriage and defined marriage on his website as a “union between one man and one woman.” Emmer has also drawn criticism for his support of the Christian rock band You Can Run But You Cannot Hide, which is known to have expressed anti-gay sentiments.

MN Forward, according to reports, said it selected Emmer to support because his position on job growth and Minnesota’s economy were in line with its mission.

Though Target may have donated to MN Forward because of its economic position, that didn’t stop GLBT rights groups and their supporters from expressing their displeasure with the company through such actions as boycotting. In response, Target CEO, Gregg Steinhafel issued a statement on the company’s investor relations website, saying that its support of MN Forward did not change its support of GLBT rights.

 

“As you know, Target has a history of supporting organizations and candidates, on both sides of the aisle, who seek to advance policies aligned with our business objectives, such as job creation and economic growth.  MN Forward is focused specifically on those issues and is committed to supporting candidates from any party who will work to improve the state’s job climate,” said Steinhafel. “However, it is also important to note that we rarely endorse all advocated positions of the organizations or candidates we support, and we do not have a political or social agenda.”

Steinhafel added that Target was still unwavering in its support of the GLBT community and noted that it had earned a rating o 100% on the 2009 and 2010 Human Rights Campaign Corporate Equality Index.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...
News

Ashley Furniture engages customers with social networking

BY CSA STAFF

ARCADIA, Wis. Ashley Furniture HomeStore announced that it has launched pages on Facebook and Twitter to better connect with its customers online.

Customers are able to follow Ashley on Twitter (www.twitter.com/AshleyHomeStore), while the Facebook page (www.facebook.com/AshleyFurnitureHomeStore) allows visitors to browse the hottest styles in furniture and stay updated on the company’s latest promotions, exclusive offers, community events, news, store locations, charities and more, the company reported.

 

As part of the launch, Ashley said it will also be reaching out to the online community in an effort to raise much-needed funds for the City of Hope, a cutting-edge research and treatment facility for cancer, diabetes and other life-threatening diseases.

 

“Ashley Furniture Industries has raised over $4 million for this wonderful non-profit facility. But there’s much more research needed,” says Ben Thorud, SVP. “So we’ll be asking our Facebook community to get involved. For every “Like” we receive in the first two months after the launch of our fan page, we’ll donate $0.25 to the City of Hope, up to $10,000.”

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...