ECOMMERCE

Gap continues to expands e-commerce offerings in Europe

BY CSA STAFF

San Francisco Gap announced the launch of its dedicated European e-commerce site for Gap and Banana Republic. Following the initial launch for U.K. consumers, the company plans to offer shipping to customers in an additional nine countries this fall, including Belgium; Denmark; France; Germany; Republic of Ireland; Italy; Netherlands; Spain; and Sweden.

During second quarter 2010, Gap expanded its e-commerce reach from one country to 55 through international shipping. This is in addition to the dedicated e-commerce sites launched earlier this week in Canada and today in the United Kingdom.

By the end of the year, the company expects to have stores in China, Italy and Australia, which combined with its expanding online and franchise operations, will reach customers in a total of about 80 countries.

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Best Buy launches video-game trade-in service

BY CSA STAFF

MINNEAPOLIS Best Buy announced that it has launched a video-game trade-in service in nearly 600 stores.

“The expansion of our trade-in program reaffirms our commitment to consistently pursue new ways to bring a better gaming experience to consumers,” said Chris Homeister, SVP and general manager for the home entertainment group at Best Buy. “Fall marks the launch of several highly-anticipated gaming titles and new technology, and we’re thrilled to provide gamers with innovative ways to connect with the games they love.”

Consumers can now bring their previously played video games into Best Buy and trade them for an instant Best Buy gift card to use for purchasing anything in the store, including any game or gaming accessory. Soon, they will be able to purchase a pre-owned game as well, the company reported.

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Target launches customizable ad server

BY CSA STAFF

MINNEAPOLIS Target has announced the launch of “My TargetWeekly,”a new customizable version of its popular online weekly ad. With My TargetWeekly, guests can create customized views and deal alerts to learn when their favorite items are on sale, the company reported. They also can view coupons, see top 10 deals, share via Facebook and Twitter and create their own customized mobile shopping lists for their next visit in-store or online.

“We are excited to provide our guests with yet another innovation to simplify their lives and improve their shopping experience,” said Steve Eastman, president of Target.com. “As the only retailer offering this technology, we are proud to give our guests more ways to make the most of their dollar, which helps us deliver on our ‘Expect More. Pay Less.’ brand promise.”

 

My TargetWeekly can also be found on the Target Facebook fan page and guests can share products and shopping experiences with friends to create smart recommendations. The more guests “love” a product, the smarter the recommendation engine becomes, the company said.

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