Gap to enter Slovenia, Austria
San Francisco — Continuing its global growth, Gap Inc. on Monday announced that it will introduce the Gap brand to Slovenia and Austria through agreements with new and existing franchise partners. Magistrat International, a new partner, has been selected for the launch of Slovenia. Gottex, which currently manages the Gap franchise business in Israel and Hungary, will launch Austria.
Gap has signed a new agreement with Magistrat International to open three stores in the capital city of Slovenia, Ljubljana. City Park, Slovenia’s largest shopping center, will be the location for the first two free-standing stores; one for adult and one for kids and baby. The Emporium department store will feature the full collection of mens, womens, kids and baby. All locations are scheduled to open by September this year.
Gap will open its first store in Vienna, Austria this October. The free-standing location will be located at the Donauzentrum Mall.
“Gap is known all over the world and we have grown our store presence significantly in recent years to help bring our casual style to more and more customers. We launched into five new markets last year; Hungary, Paraguay Peru, Brazil and Costa Rica, and with the opening of stores in Slovenia and Austria we now bring our iconic brand to customers through stores in almost 50 countries,” said Gap brand president, Steve Sunnucks.
Fendi opens fun pop-up in Manhattan
New York — Italian luxury brand Fendi has opened a pop-up, called #fendisoho in Manhattan’s SoHo neighborhood. The 630-sq.-ft. store will be open until the end of the year.
The merchandise will rotate on a monthly basis, with different themes that reflect the breadth of the brand’s offerings. The first collection is devoted to accessories, or what Fendi calls “must-have mini-icons.”
The store is a mix of the sophisticated — leather and velvet are among the featured materials — with such playful touches as Illuminated hashtag signs on the wall. The fun arcade-themed décor includes custom vending machines, where products dangle from mechanical claws.
Trademark Property Co. takes over Uptown Village at Cedar Hill
Fort Worth, Texas — Trademark Property Co. announced it has been engaged to manage and lease Uptown Village at Cedar Hill, a 610,000-sq.-ft. mixed-use open-air center in Cedar Hill, Texas.
Strategically located in the midst of a dynamic retail hub less than 20 minutes south of downtown Dallas, Uptown Village includes 350,000 sq. ft. of specialty stores and restaurants and 35,000 sq. ft. of office space.
The center has 72 tenants including Aveda, Charming Charlie, Hollister, James Avery, Papaya, The Children’s Place and Victoria’s Secret, as well as anchor retailers Dillard’s, Dick’s Sporting Goods and Barnes & Noble. Dining options include Matt’s Rancho Martinez, Razzoo’s Cajun Café, and Black-eyed Pea.
“We will work on remerchandising the project as well as enhancing overall property amenities and place making,” said Trademark CEO Terry Montesi. “In addition, we are conducting extensive research to help us better understand the customer and trade area as we consider a complete re-brand of the property, and a new marketing and advertising program.”
Trademark begins its management and leasing duties immediately.
The addition of Uptown Village expands Trademark’s portfolio to 15 retail, lifestyle, and mixed-use projects (six million sq. ft.) operated by the company across the U.S.