Gap to expand in Thailand
San Francisco Gap has signed a franchise agreement with Armin Systems to bring Gap stores to Thailand.
Gap said the first store is expected to open in Bangkok during spring 2010.
Gap and its franchisees have opened 100 Gap and 34 Banana Republic stores in 17 countries.
Ahold expands DemandTec use at U.S. stores
SAN CARLOS, Calif. Ahold U.S. is expanding its use of DemandTec solutions.
DemandTec announced that it has implemented additional solutions across Ahold’s U.S. stores (The Stop & Shop Supermarket Company LLC, Giant of Maryland LLC and Giant Food Stores LLC) to help business users at the retailer better understand their customers and execute merchandising and marketing strategies that attract and best serve those customers.
“Ahold USA is dedicated to engaging our customers by anticipating and fulfilling their needs. DemandTec’s nextGEN solutions help us improve our knowledge of shoppers and enable us to make better marketing and merchandising decisions,” said Dave McGlinchey, SVP merchandising support at Stop & Shop/Giant of Landover. “In expanding our partnership with DemandTec we expect to further enhance our ability to take action based on our customers’ wants and needs.”
Staples declares back-to-school season start
FRAMINGHAM, Mass. Staples has declared July 15 the official start of the 2009 back-to-school shopping season.
Staples claims its more than 20 years of experience in the back-to-school supply industry has enabled it to analyze trends and shopping patterns to determine the first day of the season. This year, the company predicts back-to-school shopping will start a week later than in 2008 primarily because students are starting classes later due to the Labor Day holiday and the large number of weather-related closings the previous school year.
“Staples has the back-to-school products students most want to help them start the school year off right,” said Jevin Eagle, EVP merchandising and marketing of Staples, Inc. “Next week’s ‘First Bell’ marks the start of the back-to-school shopping season and our commitment to helping parents save on the most important items on their student’s shopping list, making shopping easy and affordable.”
To get ready for back-to-school season, Staples is promoting such items as backpacks, notebooks and pencils.