OPERATIONS

Gap Inc. names H&M designer as creative director for namesake brand

BY Staff Writer

San Francisco — Gap Inc. said Monday it has named Rebekka Bay as creative director and executive VP for Gap Global Design, effective Oct. 1.

Bay is most noted for conceptualizing, developing and launching the COS brand for Hennes & Mauritz. She spent five years as creative director at COS.

Bay will be responsible for Women’s, Men’s, 1969, Accessories and Body lines worldwide.

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OPERATIONS

Restoration Hardware rebrands as RH

BY Katherine Boccaccio

Corte Madera, Calif. — Restoration Hardware announced Monday it has rebranded the company as RH, in a move to better position itself as a multichannel operation.

According to RH creator Gary Friedman: "Today’s RH is a far cry from the hardware and nostalgic discovery item based business it once was. … The new branding positions us for the future and reflects our belief that we can curate a lifestyle beyond the four walls of the home."

The new branding, a collaboration between Marc Shillum, principal at Method, designer Robert Valentine and Friedman, will debut on the cover of the company’s fall 2012 catalogs and on its website.

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Saks launches AT&T Wi-Fi at all stores

BY Katherine Boccaccio

New York — Saks Inc. said Monday it has launched AT&T Wi-Fi at all 44 retail locations nationwide.

The AT&T Wi-Fi network connects shoppers with mobile tools such as the new Saks Fifth Avenue app, which offers features such as shareable wish lists, fashion look books, event calendars and more. AT&T customers with select Wi-Fi enabled devices will auto-authenticate to the in-store Wi-Fi service, so frequent shoppers will be automatically connected to Saks Fifth Avenue’s Wi-Fi each time they re-visit the store.

Saks Fifth Avenue first launched AT&T Wi-Fi at its flagship store in New York City in November 2011, and has expanded availability to more stores on an ongoing basis. Since the initial launch, Wi-Fi users have made more than five million connections to the in-store network.

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