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Gap launches @GapKids social promotion

BY Dan Berthiaume

San Francisco — Gap is launching the inaugural GapKids Class of 2014, a social media contest inviting parents to submit photos of their kids for the chance to be featured in a 2015 GapKids marketing campaign. This is Gap’s next generation of Casting Call, a marketing program that lasted six years.

Everyone who enters will receive a socially sharable moving image video of their child that encapsulates the GapKids aesthetic. In addition to sharing social content, Gap has built a new @GapKids social network as a place for parents to explore content on Instagram, Twitter and Pinterest.

As part of the submission process, Gap is asking parents to submit three charismatic photos of their child between now and Sept. 15. After a submission is processed, parents will be emailed a 15-second video of their child’s photos. Photos can be submitted through Instagram, Facebook, mobile phone or desktop.

During the month of October, a panel of Gap judges in each global region will narrow down the field of submissions to 20 finalists – 10 babies/toddlers (five girls and five boys) for babyGap and 10 kids (five girls and five boys) for GapKids. Parents of regional finalists will receive a questionnaire to fill out for additional content needs. In November, the four winners of each region will be announced on the Gap digital channels. The winners will participate in a photoshoot taking place in their region and they will be featured in a Gap marketing campaign in early 2015.

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Supervalu launches national sales expo

BY Dan Berthiaume

Eden Prairie, Minn. – Supervalu Inc. is hosting the company’s first-ever national sales expo, a three-day trade event, in St. Paul, Minnesota. The expo will feature more than 20 educational sessions and more than 330 expo booths, providing more than 3,900 independent grocery retailers from more 1,250 stores the opportunity to gain insights, merchandising ideas and grocery retail solutions from industry experts.

Seasonal merchandise offerings, consumer packaged goods suppliers and service providers from across the country will offer solutions for Supervalu’s independent retailer base. Expo guests will also have exclusive access to new products and Supervalu’s private brand lines, as well as limited-time promotional buying opportunities.

Supervalu has also launched a mobile app to assist attendees with an event map, a schedule of educational sessions and activities, articles related to topics discussed throughout the event and more.

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CST Brands Q2 net income drops; 38 new stores planned

BY Dan Berthiaume

San Antonio – Motor fuel and convenience store operator CST Brands Inc. reported net income of $32 million in the second quarter of fiscal 2014, down 22% from $41 million in the second quarter of the prior fiscal year. Until May 1, 2013, CST was still a wholly owned subsidiary of Valero and, as such, second quarter 2013 results do not include all of the expenses associated with being a public company.

CST currently expects to build 30 new stores in the U.S. and eight new stores in Canada during 2014. These new stores provide a much larger footprint, more product variety and enhanced offerings such as food service. Year to date, CST has opened 12 new stores in the U.S., and two stores in Canada.

Operating revenues rose 3% to $3.3 billion, from $3.2 billion.

“We experienced a challenging fuel environment during the second quarter, especially in the U.S., as crude oil and wholesale motor fuel prices continued this steady rise,” said Kim Bowers, chairman & CEO of CST Brands. “However, the in-store business remained strong with further improvements in merchandise sales and merchandise margins.”

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