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Gap returns to old logo

BY CSA STAFF

San Francisco Gap said late Tuesday it will abandon the redesign of its logo, after receiving hefty criticism about the change over the Internet.

According to a report by the Financial Times, Gap has reinstated its established blue and white square logo on its main U.S. website, just one week after unveiling the much-criticized redesign.

The proposed new logo featured three black letters and a small blue square, but both customers and graphic designers reacted negatively to the chain and produced a flurry of scathing blogs about the redesign.

Marka Hansen, head of the Gap brand in North America, said in a statement that Gap had now “made the decision not to use the new logo on its e-commerce website any further,” adding that “all roads were leading us back to the blue box.”

The new logo was developed by New York City-based Laird & Partners.

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Walmart to sell Apple’s iPad

BY CSA STAFF

Bentonville, Ark. Walmart will start selling Apple’s iPad in some stores by Friday and in a majority of locations by the height of the holiday shopping season.

The chain will sell the iPad at Apple’s suggested retail price, which range from $499 to $829 depending on the model. It will be available online but must be picked up at stores.

Target began selling the iPad earlier this month and Best Buy Co. has carried the computer tablet since it came out in April.

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Dollar Tree moves beyond border

BY CSA STAFF

The acquisition of 85 Dollar Giant stores in Canada by Chesapeake, Va.-based Dollar Tree gives the company its first international exposure and a potential new avenue of growth. Dollar Tree currently operates 3,961 stores in 48 U.S. states.

“I am excited about the opportunity to expand our presence into Canada,” said Bob Sasser, Dollar Tree president and CEO. “Dollar Giant is an excellent fit for us. This acquisition will enable us to further leverage our resources and infrastructure to offer more value to more customers. It provides Dollar Tree with an outstanding platform for significant, profitable growth in the Canadian market.”

Both companies are single price point retailers. Merchandise sold at Dollar Tree is offered for $1 or less while Dollar Giant sells for $1.25 in Canadian dollars.

Dollar Tree said it expects to complete the $52 million acquisition by mid-November.

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