STORE SPACES

GE Lighting, ByteLight collaborate on smart LED fixtures

BY Dan Berthiaume

Fairfield, Conn. – GE Lighting and ByteLight are introducing LED lighting fixtures that communicate with shoppers’ smart devices while in-store, enabling retailers to provide location-based services using GE LED infrastructure. ByteLight’s indoor location technology embedded inside GE LED fixtures will provide the ability to understand the precise location of shoppers using an opt-in application powered by ByteLight on their smartphones and tablets.

The solution combines Visible Light Communication (VLC), Bluetooth Low Energy (BLE) and inertial device sensors, and supports any Android or iOS application on a smart device equipped with a camera and/or Bluetooth Smart technology. The comprehensive approach enables retailers to reach shoppers from the parking lot to anywhere in the store there is LED light.

GE and ByteLight are connecting smart LEDs to digital marketing platforms to deliver contextually relevant content and create social shopping experiences, such as providing personalized shopping lists and maps, location-based targeted offers, and on-demand connection with virtual store associates.

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STORE SPACES

Texas-based lighting retailer opens online store

BY Dan Berthiaume

Irving, Texas – Texas-based lighting retailer IMW Internet Ventures LLC is opening its new online store at CedarParkLighting.com. CedarParkLighting.com offers a variety of lighting solutions and plans to continually update its inventory as new items are introduced.

In addition to introducing its new online store, CedarParkLighting.com will also be launching a blog in the upcoming weeks. The blog will share complimentary resources with site visitors such as home decorating tips, the answers to frequently asked questions, instructional articles, and more.

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STORE SPACES

Report: Abercrombie plans 100 China stores

BY Dan Berthiaume

New Albany, Ohio – Abercrombie & Fitch Co. reportedly plans to open 100 new stores under both its marquee and Hollister banners in China. According to China Daily, Abercrombie seeks to expand its presence in China during the next 10 years, and will also open a dedicated Chinese e-commerce site.

Abercrombie executives said China represents the company’s largest growth opportunity. The retailer currently has a flagship Chinese store in Shanghai. The Shanghai store is in a four-story glass building in the Jing’ai commercial district and includes store greeters and models.

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