STORE SPACES

GE Lighting, ByteLight collaborate on smart LED fixtures

BY Dan Berthiaume

Fairfield, Conn. – GE Lighting and ByteLight are introducing LED lighting fixtures that communicate with shoppers’ smart devices while in-store, enabling retailers to provide location-based services using GE LED infrastructure. ByteLight’s indoor location technology embedded inside GE LED fixtures will provide the ability to understand the precise location of shoppers using an opt-in application powered by ByteLight on their smartphones and tablets.

The solution combines Visible Light Communication (VLC), Bluetooth Low Energy (BLE) and inertial device sensors, and supports any Android or iOS application on a smart device equipped with a camera and/or Bluetooth Smart technology. The comprehensive approach enables retailers to reach shoppers from the parking lot to anywhere in the store there is LED light.

GE and ByteLight are connecting smart LEDs to digital marketing platforms to deliver contextually relevant content and create social shopping experiences, such as providing personalized shopping lists and maps, location-based targeted offers, and on-demand connection with virtual store associates.

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News

GimmeAnother launches mobile shopping cart

BY Dan Berthiaume

Chicago – GimmeAnother, creators of a mobile application that allows consumers to re-order, has unveiled its Save to Mobile technology, a service that allows retailers to offer customers the ability to save products directly onto their mobile devices. Customers browsing a retailer website that has partnered with GimmeAnother can now click the Save to Mobile button next to an item to push that product to their personalized mobile cart on the GimmeAnother app for later re-ordering via smartphone.

GimmeAnother and its Save to Mobile functionality integrates with more than 30 payment gateways and a variety of cart and fulfillment systems. The company’s tech team offers a Rapid Integration Program for enterprise retailers and a DIY onboarding for niche retailers. The Save to Mobile technology is PCI-compliant, uses token-based security and is compatible with Google product feeds.

"Our Save to Mobile technology puts the stuff you need and want literally at your fingertips," said Andrew Figgins, GimmeAnother’s CTO. "My phone is always with me, and it’s always with my wife, too, whether she’s at work or at the park with our son. We’re rarely at home when we remember we’re about to run out of coffee beans or baby wipes or maybe even both. That’s why the GimmeAnother app was born. Now retailers are giving me the opportunity to build my unique list with their items so I can re-order anything quickly with just a few taps on my phone."

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FINANCE

Consumer spending dips 0.1% in April

BY Dan Berthiaume

Washington, D.C. – U.S. consumer spending fell by $8.1 billion, or 0.1%, in April 2014. It was the first monthly decline in consumer spending since April 2013 and followed a 1% increase of $117.6 billion the previous month.

“Despite hopes of pent-up demand driving consumption and overall growth through the second quarter — and the second half — it appears after just two months any lingering demand for goods left over from the winter months at the start of the year has since been satisfied,” said Sterne Agee chief economist, Lindsey Piegza. “Going forward, in order to maintain momentum in spending, there must be sustainable job and income growth. Meaning it will take more than a hefty increase in the jobs number, but an increase in the quality of jobs is needed as well to create wage pressures, which at the moment remain virtually nonexistent.”

Prices are climbing as spending drops. Consumer prices rose 0.2% month-over-month and 1.6% year-over-year in April, the largest year-over-year increase since November 2012 and second consecutive month-over-month gain on 0.2%. Price increases remain below a 2% target set by the Federal Reserve.

Personal income is also on the rise, growing 0.3% in April. Higher incomes and lower spending pushed the personal saving rate to 4% in April from 3.6% in March.

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