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Geeknet gets new financial brain to fill CFO spot

BY CSA STAFF

FAIRFAX, Va. — Geeknet, the parent company of online retailer ThinkGeek.com, has appointed Julie Pangelinan as the company’s CFO, effective Aug. 12.

Pangelinan has more than 25 years of operations and financial experience, most recently as CFO of Interstate Hotels and Resorts and Sunrise Senior Living.

"I am pleased to announce the appointment of Julie Pangelinan to the role of CFO," said Katy McCarthy, CEO of Geeknet. "We are impressed with Julie’s public company CFO experience as well as her previous roles leading successful business transformations. Her dynamic leadership mixed with her strong financial background will be a tremendous asset to the company as we execute our vision of being the #1 destination in the galaxy for smart products. Julie joins the strong leadership team that we have put in place to drive future growth while continuing to delight our loyal ThinkGeek community."

During her tenure at Interstate Hotels and Resorts, Pangelinan led the finance team during a period of significant growth in profitability. At Sunrise Senior Living, Pangelinan was hired to strengthen the accounting organization and was considered a key member responsible for restructuring the company. Prior to joining Sunrise, Pangelinan worked for Marriott International as VP, accounting policy.

"Geeknet is a unique and valuable asset with a large market opportunity," said Pangelinan. "I am extremely excited and proud to be joining the fantastic management team at Geeknet as we work together to grow a world-class e-commerce site. I look forward to being an integral part of the company’s success."

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Oscar Mayer Wienermobiles drive into digital space

BY CSA STAFF

MADISON, Wis. — The Oscar Mayer Wienermobiles, the country’s longest-running mobile marketing campaign, are trying out a different type of mobile space with the brand’s launch of its first-ever Wienermobile Run program.

Oscar Mayer is leveraging social media to engage existing and would-be fans. First, the brand is encouraging people to visit WienermobileRun.com, where they can join their favorite Wienermobile team. Those who do will receive a team bumper sticker while supplies last, and help their team earn points.

Fans can then communicate with the drivers, called Hotdoggers, via social media and let them know where and how they’d like to see the Wienermobile this summer. To differentiate the six vehicles each Wienermobile has been given a unique team name and persona using hashtags #HellOnBuns, #SpeedyWiener, #Autobuhn, #DriftDog, #BornToBun and #Bunderstruck.

"The Wienermobile Run is the latest example of how the Oscar Mayer brand is continuing to evolve," said Ed Roland, senior experiential and scale marketing manager of Oscar Mayer. "This new program gives fans unparalleled access to the Wienermobile by allowing them to talk directly to Hotdoggers on social media and help determine where they will go this summer. It also gives everyone a stake in the game by supplying them with real ways to help their team earn points and get rewarded themselves."

Wienermobile teams can also earn points when fans share photos of the Wienermobile vehicles on Twitter and Instagram with the appropriate team hashtag, when fans submit team challenges such as light-hearted pranks and competitions on WienermobileRun.com, when Hotdoggers get photos with famous landmarks or people and when Hotdoggers fulfill "Wienermobile Dreams" such as taking a bride and groom to their wedding in style.

When the program wraps up on the last day of summer, the team with the most points will be declared the Wienermobile Run Champion, and fans who have pledged support for the team online will receive a free specially designed T-shirt from rising Boston designer Josh LaFayette while supplies last, as well as a chance to win a visit from the winning Wienermobile.

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Recently acquired brands bolster Wolverine’s Q2

BY CSA STAFF

ROCKFORD, Mich. — Wolverine Worldwide reported record revenue and strong earnings performance for its second fiscal quarter ended June 15. The quarter included a full 12-week contribution from the company’s recenty acquired Sperry Top-Sider, Saucony, Stride Rite and Keds brands.

The company’s revenue was a record $588 million, up 88% versus prior year reported revenue of $313 million and within the company’s expectations going into the quarter. The quarter’s revenue was up 5.5% versus prior year pro forma revenue. Sperry Top-Sider, Keds, Saucony and Harley-Davidson Footwear led the revenue growth in the quarter.

Excluding acquisition-related transaction and integration expenses, fully diluted earnings per share in the quarter were $0.46, substantially ahead of the company’s previous guidance of $0.31-$0.35 per share and a 12.2% increase compared to the prior year’s second quarter earnings adjusted for both acquisition-related transaction and integration costs and a non-recurring tax benefit.

The excellent earnings results were driven primarily by better-than-expected earnings from the recently acquired brands.

"We are extremely pleased to report excellent financial results in our most recent quarter," said Blake W. Krueger, chairman and CEO. "The combined power of our brand portfolio is virtually unmatched in the industry, and the continuing global consumer interest in authentic brands anchored in performance and heritage positions us well for future growth. We continue to believe that the power of our 16-brand portfolio, a strong global infrastructure, and talented team have us poised to deliver growth and exceptional shareholder value."

Wolverine World Wide is a global marketer of branded casual, active lifestyle, work, outdoor sport, athletic, children’s and uniform footwear and apparel. The company’s portfolio of brands includes Merrell, Sperry Top-Sider, Hush Puppies, Saucony, Wolverine, Keds, Stride Rite, Sebago, Cushe, Chaco, Bates, Hytest, and Soft Style. The company also is the global footwear licensee of Cat, Harley-Davidson and Patagonia.

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