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General Growth debuts mobile application

BY CSA STAFF

Chicago General Growth Properties announced it has launched The Club’s Mobile Application, which allows users to access exclusive promotions, discounts and mall event information at over 150 GGP malls in the United States.

According to the shopping center owner, Android and iPhone users can download the free application through the App Store or Android Market by searching The Club Shopping Mall Guide.

“We are in the age of mobile and this free app demonstrates just one way GGP is committed to enhancing the shopping mall experience through use of the technology that consumers enjoy every day,” said Keith Maladra, VP consumer relationship marketing, GGP.

In addition, the application updates sales, event and restaurant information daily. The Club’s Mobile App will remain live after the holiday season.

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Malco purchases Bluette Laundry Bluing

BY CSA STAFF

BARBERTON, Ohio – Malco Products announced that it has added Bluette Laundry Bluing to its consumer division.

The Bluette brand was purchased from Osmegen Inc., a division of Homax Products Inc.

Bluette joins a variety of consumer products including: Zud™, Twinkle™ Polish, Mr. Coffee™ Coffeemaker Cleaner, NuSoft™ Fabric Softener and Linit™ Liquid Starch all owned and manufactured by Malco.

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ShopperTrak Report: Retail sales up 1.6% in October

BY CSA STAFF

Chicago — A report released Wednesday by ShopperTrak found that total GAFO (general merchandise, apparel, furniture, sporting goods, electronics, hobby, books and other related store sales) retail sales for the month of October increased 1.6% while total U.S. foot traffic rose 1.0% for the same period as compared to last year.

ShopperTrak’s National Retail Sales Estimate reported that both Columbus Day and the Halloween holidays helped push retail levels into the black in October.

Although traffic increased in October, as measured by the company’s Retail Traffic Index, results across the country were mixed as cooler weather in the Gulf states drove an increase in traffic for purchases of winter apparel, while warmer weather in the Midwest and Northeast accounted for year-over-year losses.

On a month-over-month comparison, total U.S. foot traffic and retail sales both increased a strong 4.3% as compared with September due to the Halloween and Columbus Day boost — an expected monthly rise retailers see annually.

“Even with the help of some holidays in October, our data shows yearly retail levels performed just better than flat, which indicates the American consumer is most likely holding on to all disposable income right now in preparation for the holiday shopping season,” said Bill Martin, founder of ShopperTrak. “While it seems early holiday promotions and door buster sales throughout the month didn’t provide a substantial boost, retailers are more concerned with November and December performance, a period we believe will post a sales increase of 2.9% with flat traffic.”

ShopperTrak also reported that foot traffic in the Apparel & Accessories Store segment was flat compared with last year, followed by the Wireless & Electronics segment, which fell 1.1%.

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