General Growth implements EcoStance to kiosks, Santa sets
Chicago — General Growth Properties announced Wednesday it is implementing its EcoStance of environmental responsibility to the malls’ kiosks, located throughout all the shopping centers’ common areas.
Over the last few months, GGP converted over 50,000 incandescent lights to energy-efficient LED lights in over 135 malls. The new LED lamps produce brighter light levels, last longer, lower carbon emissions, and reduce energy consumption by at least 85%, according to the mall owner.
“Just in the last five years alone, GGP’s cumulative energy savings exceeded 328.7 million kilowatt hours and we continually look at ways to improve that — from our state-of-the-art HVAC systems, kiosk lighting and even more recently our holiday décor packages,” said Julie Jones, senior VP national operations.
The replacement of 50,000 kiosk lights at more than 135 centers took General Growth Properties approximately three months to complete and the cumulative energy savings is approximately 6.9 million kilowatt hours.
“The transition to LED lights was an excellent improvement for our kiosks and motivated us to take it a step further and start upgrading our holiday décor lights,” said Doug Johnson, director of santastic. “Since the LEDs are brighter and last longer, we installed 52,000 holiday LED lights across 70 malls making Santa’s home, wreaths, and garlands even brighter for this festive season.”
IBM software helps Bon-Ton Stores’ website boost holiday sales
Armonk, N.Y. — IBM on Wednesday announced that the Bon-Ton Stores website and its seven leading brands have experienced a double-digit increase in their online sales using IBM software to advance their online and mobile commerce features.
Bon-Ton and its top nameplates — Bon-Ton, Bergner’s, Boston Store, Carson Pirie Scott, Elder-Beerman, Herberger’s and Younkers in apparel, cosmetics and home furnishings — are enhancing customers’ online shopping experience by proposing relevant products and automatically providing coupons and discounts based on customers’ preferences through IBM WebSphere Commerce software. For instance, when a shopper puts a sweater in their online shopping cart, Bon-Ton’s new site is able to identify shoes, accessories and pants to complete the order. Loyal customers can receive coupons and discounts automatically during the checkout process.
With its new websites, Bon-Ton is also able to develop targeted marketing campaigns tailoring the shopping experience for specific customer segments using new media capabilities and mobile coupons. For instance, during this year’s winter formal season, Bon-Ton is targeting teen shoppers across multiple sales channels. Teens can try on formal dresses in the store, receive a mobile coupon delivered to their smart phones, share photos of their favorite dresses with their family and friends via any social networking site and complete their purchases in the store or online.
“We see our new e-commerce capability as one of our most important growth initiatives. The growth in our customer’s use of the Internet for finding product information and making purchases is a key driver behind making significant improvements to our website,” said Jimmy Mansker, senior VP Internet Marketing, The Bon-Ton Stores. “We are experiencing very favorable results using mobile coupons and online social networks. This is one step of many that we are taking to develop a richer online shopping experience.”
By using IBM WebSphere Commerce, Bon-Ton is able to streamline day-to-day back office functions such as managing inventory and shipping. Bon-Ton is making more merchandise available to customers with faster delivery methods. Now 30,000 more SKUs are available to online shoppers easing the store’s burden of carrying excess inventory. Improvements in distribution methods allows Bon-Ton to reduce items on back order and quickly ship merchandise to customers directly from the manufacture, another Bon-Ton store or from distribution centers which serve their area.
Petco taps Digby for new mobile site
Austin, Texas — Petco has launched a new customized mobile web shopping experience at the chain’s online shopping and pet care information destination.
Powered by mobile commerce provider Digby, the new site is specifically designed to make it easier for pet owners to stay connected and shop for their animal companions online and on-the-go.
“We’re thrilled to provide a whole new level of convenience for our online customers with mobile access to PETCO.com – from anywhere, at anytime,” said Petco’s web strategy manager Katie Grisko.
Petco’s new mobile site, powered by Digby’s Mobile Commerce Software Platform, offers convenient, 24-hour mobile access to thousands of leading pet products with easy-to-navigate browsing, rich product photographs, detailed product descriptions, customer reviews, full-site search capabilities and a Petco store locator.