Genesco extends EarthLink partnership
Nashville, Tenn. – Genesco Inc. recently extended its relationship with EarthLink, with future plans to use the network in new ways to enhance the customer shopping experience. A longtime EarthLink customer, Genesco relies on a private EarthLink MPLS network to run all in-store point-of-sale, inventory management and employee communications and training in its Johnston & Murphy, Journeys, Journeys Kidz, Underground by Journeys and Shï by Journeys stores.
To enrich the in-store shopping experience for its consumers, Genesco plans future applications to connect with shoppers via mobile, gather better data on in-store activity, and shift “one to many” advertising to “one to one” targeted offers. The retailer also plans to run people counter analytics over its optimized EarthLink network to help deliver better customer service.
Genesco is also a major participant in EarthLink’s Operation Cash Register program, now in its sixth year, which allocates additional resources to retailers during peak holiday shopping periods and back-to-school in the fall, providing smooth operational performance and priority issue resolution.
“As brick-and-mortar and online shopping experiences evolve, we will continue to innovate and invest in new technology solutions,” said Rik Reitmaier, VP technology for Genesco. “Genesco enjoys a trusted relationship with EarthLink and relies on its retail expertise in handling our day-to-day secure network management, which frees my staff to focus its talents on developing strategic applications that drive marketing and operations initiatives to help move the sales meter for our brands.”
Nordstrom authorizes $1 billion share repurchase program
Seattle – The board of directors of Nordstrom Inc. has authorized a repurchase program of up to $1 billion of the company’s outstanding common stock, through March 1, 2016. Nordstrom intends to fund the repurchase program from existing cash on hand.
The actual number and timing of share repurchases, if any, will be subject to market conditions and applicable Securities and Exchange Commission rules. This program is in addition to Nordstrom’s existing repurchase program that was approved by the board in February 2013. The existing repurchase program has $323 million outstanding as of Sept. 3, 2014, and will expire on March 1, 2015.
Neustar, comScore partner to improve digital ad delivery
Sterling, Va. – Neustar Inc., a provider of real-time information services and analytics, has entered a partnership with comScore Inc. that will give marketers a unified marketing solution incorporating comScore’s validated Campaign Essentials (vCE) ad validation metrics in its offering. The partnership builds on Neustar PlatformOne’s capabilities and partner ecosystem and enhances its ability to provide marketers with the visibility needed to measure and optimize digital campaigns.
The integration of comScore vCE’s MRC accredited metrics into PlatformOne will allow Neustar customers to more accurately measure ad viewability and the duration of ad engagement. These metrics help advertisers to confirm that their ads deliver quality, reliable impressions that engage the right audience, in the right geography, alongside brand safe content.