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Genesco to pull out of Chicago stock exchange

BY Katherine Boccaccio

Nashville — Genesco Inc. said Friday it will withdraw its listing on the Chicago Stock Exchange, citing a need to streamline operations and eliminate overlapping administrative requirements and costs.

The company, which owns the Journeys, Lids, and Johnston & Murphy banners among others, will continue to list its common stock on the New York Stock Exchange.

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PVH takes a swing at new Izod golf campaign

BY CSA STAFF

NEW YORK — PVH is launching a new golf-focuse campaign for its Izod brand. The Izod Golf platform includes a new ad campaign, multi-year sponsorships of three “Team Izod” PGA Tour golfers, and multiple sponsorship activations planned throughout the season.

“We are thrilled to bring golfers the new world of Izod Golf – with a new voice and new mindset,” said Mike Kelly, EVP marketing, PVH. “Izod is putting a new take on an old American tradition as we look to reach our target consumers, who are the younger golf nuts. Fans will see a strong emphasis on social media at the forefront of all of our activations.”

Izod’s sponsorship of the “MAXIM Clubhouse” in Augusta is a first for the brand. Izod will transform the back patio of the clubhouse into the “Izod Social Media Hub,” where there will be dedicated workstations for both media and brand partners, including PGA Tour and SB Nation; Google + Hangouts will take place from the hub, as will fan giveaways; and live feeds of golf conversations on various social media networks will be streamed. IZOD will officially open its Social Media Hub with a kickoff party on the night of April 10.

In 2012, Izod signed three PGA Tour players—reigning U.S. Open Champion Webb Simpson, two-time PGA Tour winner Scott Piercy and rising star Spencer Levin—to multi-year partnerships to form “Team Izod.”

In March, Izod debuted its “Living the Dream” commercial featuring Simpson as part of its comprehensive golf-inspired campaign, which includes on-air, print and digital advertisements that are running across NBC Sports, Golf Channel, Golf Digest, Golf Digest Stix and MAXIM. The commercial was filmed at Punta Espada Golf Club in Cap Cana, Dominican Republic.

Members of “Team Izod” will be featured in point-of-sale at retail partners across the nation. Further, at Macy’s stores in more than a dozen regional markets, Izod and Honda are teaming up to give away 2013 Honda Accords and an Izod shopping spree.

On the recently relaunched Izod.com, apparel worn by “Team Izod” players will be featured and consumers will have the opportunity to purchase the styles through Izod retail partner websites. For real-time updates and an inside look at the world of IZOD Golf, fans can follow IZOD Golf on IZOD’s Facebook page, Twitter (@IZOD), Instagram (@IZOD ) and by using #TeamIZOD.

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Macy’s launches American Icons campaign

BY CSA STAFF

NEW YORK — Macy’s has announced the launch of its American Icons campaign, a cross-country tribute to the beloved traditions, people and landscapes of America. Macy’s American Icons will officially kick-off in mid-May and extend through July.

"Macy’s is America’s Department Store and through this campaign we’re celebrating the unique people, places and things that make our country great," said Martine Reardon, Macy’s chief marketing officer. "In addition to collections from incredible brands including Ralph Lauren, Calvin Klein and Michael Kors, we’re embarking on a nationwide tribute that will feature some of America’s most beloved and nostalgic pastimes including the drive-in, baseball and grilling, along with a program to support and celebrate America’s veterans."

Macy’s has worked with some of America’s most popular brands to curate American Icons merchandise that brings together exclusive fashion and accessories and distinctive home product, including special collections from some of America’s most beloved brands and designers, including Ralph Lauren, Calvin Klein, MICHAEL Michael Kors, Tommy Hilfiger, Levi and Nike to represent some of the things that evoke American style and design from coast-to-coast.

As part of its American Icons intiative, Macy’s is supporting Got Your 6. In the military, "got your six" is a term that means "I’ve got your back." Uniting the resources of the entertainment industry with a coalition of more than 30 veteran-focused, nonprofit partners, the collaboration is dedicated to improving veteran reintegration, celebrating veterans as leaders and civic assets, and putting their skills to work at home. Got Your 6 focuses on six pillars of reintegration–jobs, education, health, housing, family and leadership.

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