REAL ESTATE

GGP and PepsiCo pilot interactive vending machines

BY Staff Writer

PepsiCo is rolling out its Pepsi Interactive Vending machine pilot program — allowing consumers to buy, gift and play games with PepsiCo beverages – at five General Growth Properties’ malls.

Columbiana Centre (Columbia, S.C.), Clackamas Town Center (Happy Valley, Ore.), Oglethorpe Mall (Savannah, Ga.), Oakwood Mall (Eau Claire, Wis.) and Park City Center (Lancaster, Pa.) will feature the interactive vending equipment with full touch-screen technology.

Besides dispensing beverages, users can gift a 20-oz. bottled beverage to a friend by entering the recipient’s name and email along with a personalized message. The gift is delivered with a system code and instructions to redeem it at any Pepsi Interactive Vending machine. Recipients can keep the gift, thank their friend by sending back a gift and pay it forward by giving the gift to someone else directly from the machine.

Game play is another key component, letting users compete in an on-screen random chance game that’s been customized for GGP shoppers. With the purchase of any beverage at the machine, consumers are eligible to play for a chance to win a free 20-oz. bottled beverage that can be redeemed immediately or at a later date at any Pepsi Interactive Vending machine.

Nutritional information for the products sold in the Interactive Vending machine, as well as current PepsiCo beverages TV commercials and other video promotions are available for on-demand viewing at each unit. Users can also charge their mobile devices by plugging into specially designed AC power outlets and USB ports directly from the machine.

“Pepsi’s Interactive Vending machine is the next generation of the Social Vending prototype launched last year and is part of a broader global platform of equipment innovation we’re developing to engage consumers,” said Mikel Durham, global growth officer, PepsiCo Foodservice.

Further rollout and technology enhancement of Pepsi’s Interactive Vending machine is currently being considered and tested, according to GGP.


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P.Lopez says:
Apr-03-2013 11:24 am

Chatrandom
Recipients can keep the gift, thank their friend by sending back a gift and pay it forward by giving the gift to someone else directly from the machine. Chatrandom

P.Lopez says:
Apr-03-2013 11:24 am

Recipients can keep the gift, thank their friend by sending back a gift and pay it forward by giving the gift to someone else directly from the machine. Chatrandom

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REAL ESTATE

Inland Diversified acquires City Center at White Plains through JV

BY Katherine Boccaccio

White Plains, N.Y. — Oak Brook, Ill.-based Inland Diversified Real Estate Trust announced the acquisition of a majority interest in City Center at White Plains, a four-story, 381,905-sq.-ft. mixed-use shopping center and apartment property in White Plains, N.Y.

The property was acquired in a joint venture between a subsidiary of Inland Diversified and affiliates of real estate developer Cappelli Group. The joint venture valued the property at approximately $166.4 million.

The retail portion of the property is anchored by ShopRite Supermarkets, Nordstrom Rack, New York Sports Club and Barnes & Noble. Other tenants include a 15-screen National Amusements movie theater, Buffalo Wild Wings, Applebee’s, Atlanta Bread Company, Temptation Asian Fusion, Cold Stone Creamery and Greenpoint Bank. Toys “R” Us is scheduled to open in March. The property is shadow-anchored by a 154,241-sq.-ft. Target P-Fresh store, located in the basement of the four-story building, which was not acquired.

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Walmart testing same-day delivery for holidays

BY CSA STAFF

BENTONVILLE, Ark. — Walmart said Tuesday it is testing same-day delivery service in four markets over the holiday shopping season.

The service is being tested in northern Virginia, Philadelphia, Minneapolis and San Francisco/San Jose, Calif. Geared toward customers who buy popular items online during the holidays, the test includes about 5,000 items and builds on a same-day grocery delivery service the retailer launched in San Jose in April 2010 and tested in San Francisco in 2011.

According to Walmart spokeswoman Amy Lester, the company has no immediate plans to roll out the service to other stores. "This is truly to learn and better understand what our customers want," Lester said.

To use the service, customers can place orders up until noon and then choose a four-hour window to receive the delivery the same day. Walmart is using UPS delivery trucks to deliver the merchandise. For the San Francisco and San Jose markets, shoppers have to order by 7 a.m. that day to receive those items. Walmart is using its own delivery trucks in those two regions.

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