GGP and ‘What Not To Wear’ team
Chicago General Growth Properties said it has partnered with TLC Network’s “What Not to Wear” television series to help give mall shoppers expert insights and educate them on how to shop more effectively instead of more expensively.
The program, entitled Shop Smart Look Fab, aims to resonate with consumers who TLC and GGP say are shopping more selectively and seeking greater return on their purchases. The campaign is designed to educate and empower consumers to achieve even smarter shopping habits.
Shop Smart Look Fab launched in August with a dedicated Web site, ShopSmartLookFab.com, where consumers can find exclusive fashion content from the “What Not to Wear” style gurus, including wardrobe tips and style quizzes. From this Web site, Shoppers also can locate their nearest participating GGP mall and enter to win a “What Not to Wear” Experience, including a trip to New York City, a $2,500 shopping spree, plus a chance to meet a member of the “What Not to Wear” team.
“Our goal is to offer our shoppers more value at a time when people are asking, ‘How do I get the most out of what I already have, but also make smart purchases that give me a greater return on my investment?’,” said Wally Brewster, senior VP marketing & communications, General Growth Properties.
GGP and TLC’s “What Not To Wear” will continue their partnership with an interactive 2010 spring initiative.
Hhgregg names new execs
INDIANAPOLIS Hhgregg announced that it has appointed Jeremy Aguilar, currently interim CFO, as the company’s new CFO. Hhgregg has also promoted Gregg Throgmartin, SVP store operations, to the role of EVP and COO, while Michael Larimer is being promoted to chief merchandising officer from his current position as SVP electronics merchandising.
Aguilar has served as the company’s interim CFO since March. He joined Hhgregg in 2005 and previously served as the company’s VP controller as well as director of financial reporting.
Throgmartin joined the company in 2001 and has held the positions of SVP store operations, VP sales, director of strategic merchandising, regional manager and store manager.
Larimer joined the company in 1999 as the video merchandising manager, a position he held until he assumed his current role in 2001.
Pharmacists star in Target Rx effort
Shoppers at Target stores are being encouraged to “Ask Us” as part of an aggressive new advertising campaign designed to promote the retailer’s pharmacy department.
An extensive new sign package hit stores this week, as part of that campaign, encouraging shoppers to ask the pharmacists about $4 generics, flu shots or other health questions. Overhead “Ask Us” signs are visible at store entrances, in main aisles and above the pharmacy. The retailer also makes use of endcap signs and floor graphics leading to the pharmacy. The aggressive in-store communication effort is part of a larger marketing initiative the company announced at the end of its second quarter.
At that time, EVP merchandising Kathy Tesija said the third quarter would see Target begin “an unprecedented integrated marketing campaign to drive even greater awareness for our pharmacy services and convert more Target guests into Target pharmacy guests.”
Target operates more than 1,700, of which about 1,500 contain pharmacies.
“These efforts will help contribute to store wide sales growth as loyal pharmacy guests are some of our best guests in terms of frequency and basket size,” Tesija said.
The emphasis on pharmacy is seen as an important driver of customer traffic and average transaction size, areas where Target has stuggled this year as the weak economy prompted customers to shop elsewhere.