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GGP hosts Halloween photo contest via Facebook

BY CSA STAFF

General Growth Properties is leveraging social media to promote Halloween. The mall owner has launched an online Halloween photo contest that prompts participants – from Oct. 17 through Nov. 2 — to visit their local GGP mall’s Facebook page and upload a Halloween photo for the opportunity to win a family vacation for four to Universal Orlando Resort.

“Halloween is such a fun time of year,” said Keith Maladra, VP digital marketing. “I can’t wait to see creative costume postings. Our malls’ Facebook pages continue to be a popular communication vehicle with our shoppers.”

GGP has layered additional social media promotional offerings, as shoppers are invited to participate in a Haunted House of Savings national sweepstakes. Customers can log onto local GGP mall websites to play Halloween games and enter prize sweepstakes that include mall gift cards.

And, from Oct. 5 through Nov. 1, The Club Mobile App will be a part of the Halloween program, as shoppers can play the Play-a-Day mobile app game for a chance to win a $50 Shop Etc. Gift Card. One winner is chosen each day from all entries received nationally. Participants also will receive special sales alerts at their local GGP malls.

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Industry leader Art Nielsen passes away at 92

BY CSA STAFF

NEW YORK — Global information services company Nielsen announced the passing of one of its former executives.

Arthur C. "Art" Nielsen, Jr., 92, helped Nielsen create such innovations as consumer and performance surveys, market share, department and food index and television ratings, during his tenure as chairman and president. Nielsen’s father, Arthur C. Nielsen, founded the company in 1923. Nielsen, Jr., joined the company in 1945 and retired in 1983, according to the New York Times.

"Nielsen expresses its profound appreciation and gratitude for Art’s leadership and his legacy, which we proudly continue," the company said in a statement. "The thoughts and prayers of our 34,000 associates in more than 100 global markets are with the Nielsen family at this time."

"Nielsen expresses its profound appreciation and gratitude for Art’s leadership and his legacy, which we proudly continue," the company said in a statement. "The thoughts and prayers of our 34,000 associates in more than 100 global markets are with the Nielsen family at this time."

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NPD: Still hope for video game spending

BY CSA STAFF

PORT WASHINGTON — The NPD Group has some good news for retailers worried about weak video game sales this holiday season. According to a survey of spending habits in the second quarter of 2011, in addition to the $1.44 billion spent in the U.S. by consumers on new physical video and PC game software in the second quarter of 2011, the total consumer spend on content via other monetization methods, including used games, game rentals, subscriptions, digital full-game downloads, social network games, downloadable content, and mobile games, is estimated at $1.74 billion. The total amount spent by consumers on hardware, content and accessories is estimated at $4.5 billion, an increase of 1% versus the second quarter 2010.

"While the new physical retail channel still generates the majority of industry sales, our expanded research coverage allows us to assess the total consumer spend across the growing number of ways to acquire and experience gaming, including mobile apps and downloadable content," said Anita Frazier, industry analyst, The NPD Group.

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