REAL ESTATE

GGP launches ‘Where Is the Love?’ Valentine’s Day mobile campaign

BY CSA STAFF

For Valentine’s Day, mall owner General Growth Properties has challenged shoppers to power up their mobile devices to “search for the love” at a GGP mall. Effective Feb. 1, customers began entering the Where Is the Love? sweepstakes by finding and scanning love-themed QR codes hidden throughout participating GGP malls.

Through Feb. 14, hearts, cupids and red lips embedded with QR codes adorn different areas of the mall. Each day during the promotion, when a shopper locates and scans one of the QR codes, they are instantly entered for a chance to win one of 30 $10 Shop Etc. Mall Gift Cards that will be awarded every day.

The Where is the Love? sweepstakes grand prize is a seven-day, six-night vacation for two at the Kauai Marriott Resort on Kalapaki Beach in Kauai, Hawaii. The trip includes round trip airfare for two, hotel accommodations and airport transfers.

“Smartphones now play such a central part of our everyday lives, so we try to create fun and engaging promotions to keep our guests entertained while shopping at our malls,” said Keith Maladra, VP digital marketing, GGP. “This likely is the largest mall-based QR code promotion to date and just one example of how we’ll continue to use integrated mobile media at GGP.”

Where Is the Love? gives shoppers multiple chances to be entered into the grand prize sweepstakes. The first scan awards one sweepstakes entry; locating the second scan awards five additional sweepstakes entries; and finding the third scan awards an additional 10 sweepstakes entries.


Click here for more Mall Marketing Spotlights.

keyboard_arrow_downCOMMENTS

Leave a Reply

Ashish says:
Apr-26-2013 11:03 am

kostenlose Singlebörse
I am so happy to read this. This is the kind of manual that needs to be given and not the random misinformation that's at the other blogs. Appreciate your sharing this. kostenlose Singlebörse

A.Arif says:
Apr-04-2013 04:26 pm

You can post on the
You can post on the versatility for the blog. You might discuss it's rare. Your blog specifics/benefits will increase your endorsers. There’s More…

A.Arif says:
Mar-15-2013 12:01 pm

You can comment on the
You can comment on the originality of the blog. You might craft it's riveting. Your blog checkup should skyrocket your referrals. patchwork quilts

A.Arif says:
Mar-12-2013 02:28 pm

You might comment on the
You might comment on the order system of the blog. You should chat it's splendid. Your blog audit would swell up your visitors. fiberglass tub refinishin

K.Karrinsting says:
Jan-29-2013 07:47 am

A good game to make fun on
A good game to make fun on valentine day,that find the love,but true love is in eyes in thinking,and this is not for all,to make more excitement on valentines day share these nice Valentine Facebook status

K.Karrinsting says:
Jan-29-2013 07:47 am

A good game to make fun on valentine day,that find the love,but true love is in eyes in thinking,and this is not for all,to make more excitement on valentines day share these nice Valentine Facebook status

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...
OPERATIONS

Macy’s appoints a new chief stores officer, and a new CMO

BY Marianne Wilson

Cincinnati — Macy’s Inc. announced that Peter Sachse, the company’s chief marketing officer and chairman of Macys.com, will succeed Ron Klein as chief stores officer, effective Feb. 13. Klein will retire from Macy’s effective March 31, after 36 years with the company.

Martine Reardon, executive VP marketing, will succeed Sachse as Macy’s chief marketing officer, effective Feb. 13.

In his role as chief stores officer, Sachse will be responsible for the nationwide portfolio of Macy’s stores, as well as the region and district stores organization and visual merchandising. He also will retain responsibility for the company’s omnichannel strategy, which brings together stores, online and mobile capabilities to serve customers whenever and wherever they want to shop. He will remain a member of the company’s executive committee.

Jeffrey Gennette, Macy’s chief merchandising officer, will assume additional responsibility for overseeing marketing and Macys.com.

Jeff Kantor, president merchandising of Macys.com, will become chairman of Macys.com, effective Feb. 13.

“These changes reflect the strength of our senior-level talent and the teamwork that drives our company’s key growth strategies – My Macy’s localization, omnichannel, and MAGIC Selling customer engagement. Our organization is deep and experienced, which facilitates our ability to crisply execute strategies and to move quickly to capitalize on new opportunities as they arise,” said Terry Lundgren, president and CEO, Macy’s.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...
FINANCE

Walgreens to buy BioScrip’s specialty, mail-order operations for $225 million

BY Staff Writer

Deerfield, Ill. — BioScrip Inc. said it will sell certain assets of its community specialty pharmacies and centralized specialty and mail service pharmacy businesses to Walgreens for about $225 million.

The deal includes about $170 million in cash at closing and retention by BioScrip of associated accounts receivable and working capital liabilities of about $55 million.

Walgreens said the acquisition fits its strategy to advance community pharmacy and bring additional specialty pharmacy products and services closer to patients. The acquisition will also help grow Walgreens centralized specialty and mail service pharmacy operations.

“Together, BioScrip’s clinically focused community specialty pharmacies and access to additional limited distribution drug therapies, and Walgreens existing nationwide network of retail and health system pharmacies create a strong network of support for our core drugstore business to provide specialty pharmacy solutions to our patients,” said Walgreens president and CEO Greg Wasson. “Many of our patients will benefit from expanded access to new and limited distribution drugs for chronic conditions such as HIV, cancer and organ transplant.

BioScrip said it could receive up to an additional $60 million based on events related directly or indirectly to Walgreen’s retention of the businesses. BioScrip had said early last year that it was looking at strategic options to reduce rising costs, and went through a series of management changes.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...