REAL ESTATE

GGP malls team with DonorsChoose.org to donate to schools nationwide

BY Staff Writer

Chicago — General Growth Properties said Friday it has established a partnership with online charity organization DonorsChoose.org as part of GGP’s Celebrate Schools! philanthropic initiative.

The partnership is designed to assist local schools and teachers with supplies and funding.

“Being able to directly impact the quality of a child’s education is extremely important,” said Susan Houck, senior VP marketing, for GGP. “DonorsChoose.org makes it so easy, and tangible, for our malls to help give back to local schools in their respective communities.”

More than 120 GGP malls kick off the DonorsChoose.org partnership in early September with a matching donation drive. GGP is donating $300,000 to match funds donated by shoppers. Then, in October, GGP centers nationwide will host Celebrate Schools! with various in-mall charitable events to help raise funds and awareness for schools. All funds raised go directly to the schools for funding/supplies. Activities include student performances, fashion shows, coupon book sales, spelling bees, cheer contests and science fairs.

In addition GGP is giving away $20,000 to one U.S. school.

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A.Marius says:
Feb-28-2013 06:25 pm

A lot of companies started to
A lot of companies started to establish partnerships with online charity organization that donate to charity, this initiative is great because local schools and teachers are assisted with supplies and funding.

A.Marius says:
Feb-28-2013 06:25 pm

A lot of companies started to establish partnerships with online charity organization that donate to charity, this initiative is great because local schools and teachers are assisted with supplies and funding.

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Macy’s I.N.C.’s a new brand ambassador

BY CSA STAFF

NEW YORK — Macy’s announced that Brazilian actress and model Camila Alves, will serve as the ambassador for it’s exclusive I.N.C. International Concepts brand. Beginning this fall and continuing through 2013, Alves will highlight I.N.C.’s fall collection as she appears in a multi-platform campaign with a significant presence in print, digital and in store. Alves also takes on the role of media spokesperson, being at the forefront of all brand messaging such as new initiatives and product launches.

“Camila Alves is a perfect spokesperson and we’re happy to welcome her to the Macy’s family. In addition to being strikingly beautiful and an A-list celebrity, she is also extraordinarily approachable. That combination is incredibly valuable to I.N.C. and to our consumer,” states Nancy Slavin, senior vice president of marketing for Macy’s private brands.

The I.N.C. collection ranges from $59 – $139; $119.50 for a coat, dresses for $69.50 and footwear for $89.50.

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JCP teaches a ‘fair and square’ lesson on pricing, marketing and image

BY CSA STAFF

PLANO, Texas — When JCPenney first announced its “fair and square” pricing strategy back in January with a great deal of hoopla and fanfare — complete with a NYC media event attended by 700 people — there was much hope that former Apple executive CEO Ron Johnson and then president Michael Francis, formerly at Target, would be able to bring some of their retail magic to the stagnant retailer.

Now, just six months later, following disappointing sales, a number of departures, including the firing of Francis, JCPenney reportedly is admitting defeat and rethinking its approach to pricing. Beginning Aug. 1, it will eliminate one of the tiers and bring back the word "clearance." To avoid the kind of confusion the company created last February when it changed pricing without properly communicating the new strategies with its customers, the company said it will tweak its advertising to make sure the changes are clear to consumers.

This change was long overdue, but even as recent as May, when the company reported a first-quarter adjusted net loss of $55 million or 25 cents per share and comps decline of 18.9%, Johnson was still standing by the fair and square model, and had this to say at the time:

"While we have work to do to educate the customer on our pricing strategy and to drive more traffic to our stores, we are confident in our vision to become America’s favorite store. We fully expect that the bold and strategic changes we are making to our operations will result in improved profitability and sustainable growth over the long term."

Eventually Johnson had to admit defeat, and move forward with a new strategy that will hopefully resonate with consumers and investors.

Under the new system, Penney is keeping "Every Day" low prices that are consistently 40% lower than regular prices before the company eliminated sales. It also will keep periodic sales, but will label them as “clearance.”

"We thought simplifying 590 unique sale events into three types of pricing would be easier, but it turns out that customers and others found the pricing a little confusing," he said. "Now we’re going from 590 to 3 to 1: The first price is the right price."

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