REAL ESTATE

GGP plays Santa with ‘12 Days of Gifts’ sweepstakes

BY CSA STAFF

Chicago-based General Growth Properties has unveiled a major holiday mall-marketing program, offering up $30,000 worth of prizes for shoppers nationwide.

Coined the 12.12.12 Days of Gifts, the national sweepstakes launches Dec. 1 and continues through Dec. 12, prompting shoppers to visit their local GGP mall’s website or Facebook page for a chance to win a prize each day. The grand prize is a $12,000 Shop Etc. Gift Card.

“This year’s holiday sweepstakes is a fun one with amazing prizes, featuring some of the hottest gifts of the season available at GGP malls,” said Keith Maladra, VP digital marketing, GGP. “We’re also engaging with our shoppers across all digital platforms to bring them the latest sales, events and gift ideas via our mall websites, Facebook, The Club App, Twitter and Pinterest.”

Winners will be drawn for all entries received nationally and will be notified on or around Dec. 15.


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West coast flagship marks Walgreens 8,000th unit

BY CSA STAFF

The iconic Los Angeles intersection of Sunset and Vine is the location of a new flagship store Walgreens has designated as its 8,000th unit.

The location is the company’s first flagship store on the West Coast and features extensive collection of innovative offerings, products and services unexpected from a traditional drug store. The store’s expanded features include a LOOK Boutique beauty department with dozens of prestige and niche cosmetic, skin care and hair care brands not typically found in drug stores. As part of it, Britain’s leading skin care brand, No7, created by Boots, will be available in a Walgreens store for the first time. No7 is well-known for its range of anti-aging beauty serums, all independently scientifically tested.

The availability of No7 products at this Walgreens follows the strategic partnership between Walgreens and Alliance Boots, an international pharmacy-led health and beauty group. Last June, Walgreens and Alliance Boots entered into a strategic transaction designed to create the first global pharmacy-led, health and well-being enterprise. The LOOK Boutique also will be staffed with specially trained beauty advisors, including a No7 beauty advisor. Expert shaping and grooming services will be available at the Eyebrow Bar.

"We are thrilled to locate our milestone 8,000th store and latest flagship store at such a famous intersection as we bring a format unlike any traditional drug store to the Hollywood community," said Joe Magnacca, Walgreens president of daily living products and solutions. "Walgreens aims to be America’s first choice for health and daily living, and we look forward to providing an exceptional experience for our customers as we help them get, stay and live well."

Los Angeles mayor Antonio Villaraigosa said he was proud that Walgreens chose the Hollywood neighborhood for its 8,000th store because it will improve access to pharmacy, health and wellness services.

"This flagship location brings not only a unique retail offering to this community, but also additional jobs and economic investment that help build a vibrant neighborhood," Villaraigosa said.

Unique features of the store include the following:

* An enhanced pharmacy designed to encourage greater interaction between pharmacists and patients. Team member "health guides" will help pharmacy customers navigate a wide range of health-and-wellness products, services and resources, including immunizations and health tests. The pharmacy also features an "Ask Your Pharmacist" desk, consultation rooms and Express Rx kiosks for swift checkout.

* A wide variety of fresh hand-rolled sushi and sashimi prepared daily.

* An Upmarket Cafe offering a barista preparing fresh brewed coffee, espressos, as well as iced and frozen options.

* A juice and smoothie bar featuring fresh fruits and vegetables. Customers also can enjoy eight flavors of self-serve frozen yogurt accompanied by a toppings bar.

* Hundreds of fresh food items, including produce and on-the-go meal options, such as wraps, sandwiches and salads made fresh daily.

* A best-in-class wine selection boasting more than 700 wines that will pair well with the store’s assortment of artisan and brie cheeses, as well as specialty meats, chocolates and more — a Beverage Wizard kiosk provides food and beverage pairing recommendations.

* A Coca-Cola Freestyle machine dispensing 130 varieties of Coca Cola fountain drinks.

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Fruit of the Loom tries on new ad agency

BY CSA STAFF

BOWLING GREEN, Ky. — Fruit of the Loom has chosen Crispin Porter + Bogusky to oversee and manage advertising for the Fruit of the Loom, Vanity Fair and Russell Athletic brands.

The leading international, vertically integrated basic apparel and athletic goods company’s brands include Fruit of the Loom, Vanity Fair, Russell Athletic and Spalding. It is an independent wholly owned subsidiary of Berkshire Hathaway, which is chaired by Warren Buffett.

One of the world’s largest manufacturers and marketers of underwear, intimate apparel, casualwear, athletic apparel and equipment, Fruit of the Loom is looking to CP+B to build on the momentum started with the heritage brand’s new campaign launched during the 2012 Summer Olympics.

“We are thrilled to bring on board such a stellar ad agency as CP+B,” says Kelly Thompson, SVP, brand communications, Fruit of the Loom. “Their fresh perspective will infuse bold, creative thinking on the marketing of our brands that will strengthen consumer engagement."

"We are truly excited about the opportunity, and to help create some new momentum with the American consumer," says Steve Babcock, VP and executive creative director, CP+B.

With a list of clients which includes Kraft, Best Buy, Microsoft, Old Navy and Arby’s, CP+B, Boulder was one of four finalists in Fruit of the Loom’s search. It was named “Interactive Agency of the Year” three times at the Cannes Lions International Advertising Festival, “Agency of the Decade” by Advertising Age and “Agency of the Year” 13 times in the trade press. It is the only agency to have won the Grand Prix at Cannes in every major category.

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