OPERATIONS

GGP vet joins Trademark Property

BY Dan Berthiaume

Fort Worth, Texas – David E. Pratt has joined Trademark Property Co. as VP mall and lifestyle leasing. Pratt brings 27 years of retail leasing experience to Trademark, where he will be responsible for leasing of the company’s lifestyle centers and malls.

He joins Trademark after 15 years with General Growth Properties, serving as senior director and VP leasing since 1999. Prior experience includes director of leasing for The RREEF Funds, now Deutsche Asset & Wealth Management, senior leasing representative for Jones Lang Wooton Realty Advisors, as well as retail leasing agent for Fuller Commercial Brokerage Company.

“David has a very strong background in retail leasing of top properties to top luxury and aspirational brands, and will bring an added level of expertise to Trademark,” said Trademark CEO Terry Montesi. “We are pleased to have him join our team as we continue to grow and improve our service to our partners and clients.”

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News

Society Bakery deploys Cartwheel Register app

BY Dan Berthiaume

Dallas – Society Bakery is using the mobile Cartwheel Register checkout app from Tantrum Street to conduct transactions via smartphones and tablets. The app includes a back-end system offering reports such as costs, sales information, and item management, available both immediately via phone and emailed daily.

Society Bakery has improved ordering, checkout and reporting functions since rolling out Checkout Register.

“Our iPads, running Cartwheel Register, look a lot sleeker on the counter than traditional cash registers. And they’re a lot less clunky,” said Roshi Muns, owner of Society Bakery. “The system is also very mobile. We can take our iPads to different parts of the store and bring customers directly into the cake design experience, while taking orders and accepting payments.”

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MARKETING/SOCIAL MEDIA

Report: Zappos tests mobile personal assistant

BY Dan Berthiaume

Las Vegas – Zappos has reportedly been testing a new mobile personal shopping assistant called “AskZappos” since June 2014. According to CNet, AskZappos lets mobile shoppers send images and then locates the desired products as well as other recommended items on the Zappos site.

Customers can send requests for information through channels including Instagram, text and email. AskZappos was developed by Zappos’ San Francisco-based Zappos Labs team and currently a team of stylists at Zappos Labs headquarters is personally responding to customer requests. However, AskZappos will eventually provide automated service based on image recognition technology. Zappos is owned by Amazon.com.

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