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Gifts to go-go

BY CSA STAFF

Technology continues to transform the lives of Americans, and, with its most recent example involving mobile gift cards, Target is making sure it offers the newest innovations to enable the digital lifestyle. As the first major retailer with the ability to scan mobile barcodes in all of its stores, Target is uniquely positioned to initiate a program that eliminates one of the hassles of gift cards. Instead of paying with the traditional gift card, customers can use an Internet-enabled smart phone capable of displaying a gift card bar code that serves as a method of payment when it is scanned by a cashier.

“The addition of mobile gift cards to our suite of mobile shopping solutions further simplifies the Target experience for our guests,” said Steve Eastman, president of Target.com. “Consistent with our ‘expect more, pay less,’ brand promise, we will continue to surprise and delight our guests with innovative and highly relevant mobile capabilities, enabling access to the Target experience anytime and anywhere.”

In addition to the gift card functionality, Target’s mobile solution allows customers to view online assortments, check product availability and store locations, manage their Target gift registry and lists, browse the weekly ad and receive text and e-mail notifications of product offers.

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Lowe’s opens in Mexico

BY CSA STAFF

MONTERREY, Mexico Lowe’s announced the opening of the first stores in Monterrey, Mexico as part of its international growth strategy.

Lowe’s Linda Vista and Lowe’s Sendero open to customers on Feb. 8. Grand opening festivities including a board cutting ceremony are being scheduled.

 

Each store offers a sales area of approximately 110,000 square feet including a special drive-through building materials yard, a garden center and a fully staffed, full-service hardware desk, the company reported.

 

“We are very proud of the work that has taken place to prepare our two new stores to serve customers in Monterrey and the surrounding communities,” said Francisco Fernandez, director general of Lowe’s Mexico.

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B&N uses ‘Common Sense’ to help parents choose books

BY CSA STAFF

NEW YORK and SAN FRANCISCO Barnes & Noble announced that it is partnering with Common Sense Media (commonsense.org), a nonpartisan, nonprofit organization dedicated to improving families’ experiences with media and entertainment, to help millions of Barnes & Noble customers find age-appropriate books, movies, games and music for their kids.

Barnes & Noble.com has added a “For Parents” section at the top of the page in its online children’s section, which will provide Common Sense Media’s branded “Decider Slider” and age-appropriateness rating for each item selected, whether it’s a book, movie, game, or music offering, as well as Common Sense Media’s “Parents Need to Know” information, which helps parents make a decision quickly based on the most relevant details from the review. The bottom of the page will feature a more complete breakdown of Common Sense Media’s review — including violent/sexual content, positive/negative messages, and more.

 

“We know how challenging it can be for parents to make smart choices for their kids,” said William Lynch, president of Barnes & Noble.com. “Adding Common Sense Media ratings and reviews for books, movies, games, and music is our way of making life easier for parents and taking the worry out of making age-appropriate selections for their kids.”

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