News

The Globalization of Retail

BY CSA STAFF

By Nancy Chisholm, nchisholm@tyco.com

We operate in a global economy where businesses and consumers know no boundaries. Retailers are increasingly capitalizing on this opportunity to extend their brand beyond the web and existing stores, to set up shop in new markets around the globe, offering consumers the “in-store” experience to improve shopper loyalty. The successful execution of global store expansion today, however, requires that traditionally siloed retail store functions (inventory, security, traffic, etc.) operate in harmony to improve business performance and meet the demands of today’s savvy shopper. Meanwhile, global expansion also requires strict compliance with local regulations to ensure the highest level of efficiency, safety and security.

As the retail environment shifts, forward thinking retailers recognize that the strategic integration of key entities across the store — shoppers, inventory, store environment and associates — and around the globe, are paramount to long term success. By integrating these entities, retailers are armed with intelligent, real time information, equipped to make holistic, strategic decisions in the store, no matter where they are located. In addition, ensuring all local regulatory considerations are met will enable a seamless expansion process and contribute to a global retailer’s long-term success.

Why stores still matter
For shoppers, stores are an escape from their homes and offices into attractive, exciting spaces staffed by pleasant, well-informed people attentive to their needs and preferences. Stores let them browse and learn about multiple categories of merchandise, compare them by touch and smell as well as sight, assemble them into coordinated outfits or packages, and enjoy them immediately without delays or charges for shipping.

For retailers, stores are a way to engage shoppers face to face, building loyalty, trust, and revenue through expert personal service, up-selling and cross-selling. For all the doomsday predictions, stores remain as relevant today as they ever were. This underscores the value of new store global expansion as retailers look to increase visibility, build shopper loyalty and drive growth globally, but also puts pressure on retailers to make the right technology decisions at the onset to ensure a solid foundation is set to execute a seamless expansion process.

Compliance with local regulations
As retailers look to expand outside traditional markets, the rising complexity of regulations demand that store technology not only comply with local requirements, but seamlessly integrate with existing infrastructure to ensure all stores reflect the same look and feel customers are used to and mirror existing brand. Regardless of where a new store is planned, however, a retailer’s main focus should be on maintaining a consistent and relevant brand, and meeting the needs of their customers. Executives should not be bogged down by concerns about local requirements that may hinder the successful execution of global expansion. To alleviate these concerns, retailers are partnering with proven technology solution providers that deploy consistent technology, in a consistent manner and meet all local regulatory requirements, every time. This facilitates the efficient and accurate execution of new store development to ensure global expansion remains consistent with overall retailer brand. In addition, by collaborating with a technology provider that has the resources and commitment to ensuring all its products are safe for employees and shoppers, retailers can rest easy knowing local store openings will not be hindered by the lack of proper processes at the onset.

The integrated store is now
According to Bill McBeath of ChainLink Research, “Historically, each major retail store function has been managed in silos — security and loss prevention, labor/workforce management, inventory, promotions, and merchandising — each with its own separate systems, strategies, and personnel. That is starting to change. Loss prevention is being consolidated into other organizations. The management of promotions, labor, inventory, and merchandising is being integrated. We are moving towards the concept of the Integrated Store.”

As retailers look to expand, an integrated platform designed to support all the individual facets of a retail environment, is also critical to long-term success. An integrated store performance platform can help retailers address a number of objectives — optimize inventory, increase conversion rates, minimize shrink, drive employee productivity and/or enhance overall store performance — and arms retailers with unprecedented intelligence from around the world to make strategic business decisions. The unique ability to generate real time, operational reports, delivered directly to a retailer’s headquarters will further support successful global expansion by offering valuable intelligence at a moment’s notice.

With this intelligence, global expansion becomes a competitive advantage and not a potential risk as executives are better prepared to make smarter decisions to drive shopper loyalty and increase the bottom line. This benefit, in conjunction with a technology provider that can provide local intelligence to meet stringent regulations, will extend the value of the technology to a retailer’s overall expansion.

Conclusion
There are many factors to consider when it comes to global expansion but if done right, the benefits far outweigh the risks. To be successful and ensure all the moving parts are working in concert, retailers should consider the value of a technology solution provider that can offer on the ground support and intelligence within regions to ensure compliance with local regulations, as well as the innovative technology to support long-term growth and holistic decision making in the store. Combined, this offering will ensure long term global success.

Nancy Chisholm is VP and GM of Tyco Retail Solutions, a unit of Tyco International, is a leading global provider of integrated retail performance and security solutions, deployed today at more than 80% of the world’s top 200 retailers. Contact her at nchisholm@tyco.com.


More Web Exclusives/Guest Commentaries

keyboard_arrow_downCOMMENTS

Leave a Reply

U.Baig says:
Mar-27-2013 08:01 am

www.stocksqoutes.com
I really appreciate your post.It gives an outstanding idea that is very helpful for all the people on the web. Thanks for sharing this information and I'll love to read your next post too. stocksqoutes.com

U.Baig says:
Mar-27-2013 08:01 am

I really appreciate your post.It gives an outstanding idea that is very helpful for all the people on the web. Thanks for sharing this information and I'll love to read your next post too. stocksqoutes.com

A.Luis says:
Mar-13-2013 04:38 pm

An integrated store
An integrated store performance platform can help retailers address a number of objectives Office Furniture

A.Luis says:
Mar-13-2013 04:38 pm

An integrated store performance platform can help retailers address a number of objectives Office Furniture

R.Toter says:
Feb-21-2013 07:14 am

Regardless of where a
Regardless of where a passguide 640-822 new store is planned, however, a retailer’s main focus should be on maintaining a consistent and relevant brand, and meeting the needs of their customers. Executives should not be bogged down by concerns about local requirements that may hinder the successful execution of global expansion. To alleviate these concerns, passguide 642-902 retailers are partnering with proven technology solution providers that deploy consistent technology, http://www.passguides.com/640-822.html in a consistent manner and meet all local regulatory requirements, every time. This facilitates the efficient and accurate execution of passguide 642-813 new store development to ensure global expansion remains consistent with overall retailer brand. In addition, by collaborating http://www.passguides.com/642-902.html with a technology provider that has the resources and commitment http://www.passguides.com/642-813.html to ensuring all its products are safe for employees and shoppers, retailers can r

R.Toter says:
Feb-21-2013 07:14 am

Regardless of where a passguide 640-822 new store is planned, however, a retailer’s main focus should be on maintaining a consistent and relevant brand, and meeting the needs of their customers. Executives should not be bogged down by concerns about local requirements that may hinder the successful execution of global expansion. To alleviate these concerns, passguide 642-902 retailers are partnering with proven technology solution providers that deploy consistent technology, http://www.passguides.com/640-822.html in a consistent manner and meet all local regulatory requirements, every time. This facilitates the efficient and accurate execution of passguide 642-813 new store development to ensure global expansion remains consistent with overall retailer brand. In addition, by collaborating http://www.passguides.com/642-902.html with a technology provider that has the resources and commitment http://www.passguides.com/642-813.html to ensuring all its products are safe for employees and shoppers, retailers can r

R.Boy says:
Feb-06-2013 07:10 am

Microsoft Certifications are
Microsoft Certifications are information technology certifications for Microsoft products. Individual certifications are received upon passing one or more exams. microsoft certification

R.Boy says:
Feb-06-2013 07:10 am

Microsoft Certifications are information technology certifications for Microsoft products. Individual certifications are received upon passing one or more exams. microsoft certification

S.Anderson says:
Jan-29-2013 09:06 am

informative post
Stores are the becoming the only place to escape from life for a lot of people. Even these stores are seemingly becoming ghostly since a lot of people have started online shopping and are very much satisfied with it. Retailers have found it very easy to globalize their products all over the world so easily with the new internet age.visit here

S.Anderson says:
Jan-29-2013 09:06 am

Stores are the becoming the only place to escape from life for a lot of people. Even these stores are seemingly becoming ghostly since a lot of people have started online shopping and are very much satisfied with it. Retailers have found it very easy to globalize their products all over the world so easily with the new internet age.visit here

Y.Hendriyanto says:
Jan-28-2013 02:01 am

bank indonesia
famous brand is a key ingredient in the success of a business. as Bank Mandiri Bank Terbaik di Indonesia.

Y.Hendriyanto says:
Jan-28-2013 02:01 am

famous brand is a key ingredient in the success of a business. as Bank Mandiri Bank Terbaik di Indonesia.

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...
News

Heinz names new head of North America division

BY CSA STAFF

PITTSBURGH — Heinz has named Dave Woodward EVP in charge of Heinz North America, effective immediately.

“Dave Woodward is a proven, results-oriented leader who has distinguished himself over the last six years by driving the exceptional performance of our business in the United Kingdom and Ireland, the company’s second-largest market,” said William Johnson, Heinz chairman, president and CEO. “I expect Dave to lead Heinz North America to new levels of success by leveraging his proven expertise in marketing and innovation, and his keen understanding of consumer behavior.”

Woodward was promoted to EVP of the company’s rest of world segment on May 1. That promotion reflected his success in driving strong results in the United Kingdom and Ireland, where he served as president since 2006. In January 2011, his role was expanded to include Africa and the Middle East.

Woodward succeeds Scott O’Hara as president and CEO of Heinz North America, reporting directly to William Johnson. O’Hara is leaving Heinz to pursue other opportunities after six years with the company. He was named president and CEO of Heinz North America in July 2009 after holding a similar post at Heinz Europe for three years.

“I want to thank Scott for his dedicated service to Heinz and I wish him the best in his future endeavors,” Johnson said.

Heinz expects to appoint a new leader for the company’s rest of world segment, which includes Africa, the Middle East and Latin America, shortly.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...
News

Kellie Pickler becomes face of ConAgra hunger awareness campaign

BY CSA STAFF

OMAHA, Neb. — Country music artist Kellie Pickler has been named the national spokesperson for the ConAgra Foods Foundation Hunger-Free Summer program. The joint effort between the ConAgra Foods Foundation and Feeding America helps provide children with access to nutritious meals, especially in the summer.

Pickler will kick off the third year of the program by visiting Nashville’s Second Harvest Food Bank of Middle Tennessee where she will assist in food fulfillment activities as a volunteer and unveil a downloadable activity booklet that offers families a way to donate meals to Feeding America while teaching children about the issue of hunger. For each booklet downloaded from https://www.facebook.com/ConAgraFoods between today and Sept. 3, the ConAgra Foods Foundation will donate the monetary equivalent of one meal* to Feeding America, up to 500,000 meals this summer. The organization will also donate the monetary equivalent of one meal for every "Share" on Facebook.

During the school year, almost 21 million children in the United States depend on free or reduced-priced school meals to help keep them from going hungry. Sadly, millions of these same children do not participate in summer meal programs due, in part, to a lack of awareness of the U.S. Department of Agriculture’s "Summer Food Service Program," which provides children from low-income families with free, nutritious meals during the summer months. The ConAgra Foods Foundation Hunger-Free Summer campaign helps raise awareness and additional meals to support food banks and reach children who would otherwise go hungry when school is out.

"At some point, all of us have encountered hungry children in our own community, but I was shocked to learn that millions of kids may go hungry during the summer," said Pickler. "That is why I am honored to be working with the ConAgra Foods Foundation and Feeding America to raise awareness of this problem and show there’s help through programs like Hunger-Free Summer."

The goal of the Hunger-Free Summer campaign is to help participating Feeding America network food banks serve an additional one million meals through their unique and innovative, community-based programs. This summer, 23 food banks in 15 states have received grants from Feeding America, thanks to $5 million in funding provided by the ConAgra Foods Foundation.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...