OPERATIONS

GNC adds PayPal’s Mobile Express Checkout

BY CSA STAFF

Pittsburgh — General Nutrition Centers, has added PayPal’s Mobile Express Checkout to its mobile site. The integration was made exclusively by mobile and social commerce provider, Branding Brand, without any involvement from third-party service providers, and makesGNC one of the first to implement this feature on its mobile site.

Upon checkout, customers who choose to use PayPal Mobile Express Checkout log into their PayPal account, confirm payment details, and then view the order confirmation on GNC’s mobile site. The process streamlines the purchasing process by eliminating the need to enter lengthy credit card or address information.

"Allowing customers to purchase quickly is an important part of improving the mobile experience, as well as conversion," said Jeffrey R. Hennion, EVP and chief branding officer at GNC. "We are excited to give our customers a fast, secure alternative to our standard cart."

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Bi-Lo renews agreement with Kronos

BY CSA STAFF

Chelmsford, Mass. — Kronos announced that Bi-Lo has renewed its contract for Kronos’ selection and hiring solution.

The Kronos solution is designed to allow Bi-Lo to identify candidates who are likely to perform better and stay longer. Also, hiring managers spend less time weeding out unqualified applicants and are able to fill positions more quickly.

“We initially chose Kronos because we felt its assessments would give us an edge over the competition as well as for the obvious cost savings and paper reduction benefits,” said David J. Gill, compensation, HRIS manager, Bi-Lo, Greenville, S.C., which operates 207 locations in the South. “We’ve stayed with Kronos because we’ve been happy with the results, and feel the company has been a good business partner.”

Once an applicant is hired, Kronos enables such time-saving measures as sending offer letters automatically, sharing data with Bi-Lo’s HRIS system, and enabling many on-boarding activities to occur remotely.

The solution also offers Bi-Lo has visibility into its entire pool of applicants. Prior to using Kronos, a candidate would apply at one location and if that location didn’t need staff, but another location a few miles away did, there was no way to share applications or know of that need. With Kronos, candidates are pooled so that multiple locations have access to qualified candidates.

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Young America and 3Seventy form alliance to develop mobile marketing capabilities

BY CSA STAFF

Eden, Minn. — Young America, an engagement marketing, loyalty and incentive firm, and 3Seventy, a mobile engagement solutions company, have formed a strategic alliance to jointly develop new mobile marketing capabilities and enhance delivery of mobile-based engagement marketing and loyalty services to their client base.

“As mobile technologies have become more interactive and ubiquitous among consumers, they have become an essential element to any successful engagement marketing campaign,” said Tim Crank, senior VP marketing, Young America. “Our partnership with 3Seventy will enable us to instantly engage consumers whether it’s for sweepstakes, rebates, loyalty programs, delivery of coupons or product samples.”

A 2010 study by the Pew Internet & American Life Project found that 40% percent of U.S. adults use the Internet, email or instant messaging on a mobile phone (up from the 32% in 2009) and that text message use increased among all cell phone users from 65% in 2009 to 72% last year. However, according to recent reports, retailers report that mobile-based purchases account for only about 2% of sales.

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