News

GNC launches new app for Android and iPhones

BY Staff Writer

Pittsburgh — GNC Holdings announced the release of its new iPhone application and introduction to Android Market. The application will follow GNC’s successful entry into the smartphone marketplace with its March 2011 launch of the GNC iPhone application, which has received more than 100,000 downloads to date.

In addition to including even more mobile commerce features, the new app features health and wellness resources.

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News

Five small businesses get advertising boost from Staples

BY CSA STAFF

FRAMINGHAM, Mass. — Staples has awarded five small businesses $50,000 in free advertising and cash as part of the “Give Your Small Business the Push It Needs” contest.

Selected from hundreds of video entries submitted on Staples’ Facebook page (facebook.com/staples), each of the five small businesses will receive a total of $50,000 in local cable television advertising and cash in their home markets.

The winners include:

  • Ryan Siegel, CEO of Outta The Box Marketing in Fairfield, New Jersey. Founded in 2011, Outta The Box Marketing is a social media and marketing company that specializes in creating custom interactive Facebook pages, optimizing Twitter pages and custom YouTube, Vimeo and Google+ pages.

  • Jeff Asper, owner of Perigee Power Solutions in Hampstead, Maryland. Launched in 2010, Perigee Power Solutions LLC provides alternative portable power solutions supporting solar, hydro and wind energy sources.

  • Jenny Jafek-Jones, owner of the Crimson Poppy in Stillwater, Okla. Founded in 2009, Crimson Poppy offers more than 100 lifelike paper flower varieties used in colorful bouquets and custom floral arrangements.

  • Deborah George Tsakoumakis, founder/owner of Wire-A-Cake/HB Bakery Connections in Huntington Beach, Calif. Established in 1987, the company created a network of bakeries to deliver cakes, pies and cookies for any occasion in 50 states and overseas to the military.

  • Kim Hendry, owner of Peekaboo Design Group in Dallas, Texas. Started in 2004, Peekaboo Design Group is a full-service planning and nursery design firm dedicated to alleviating stress for expecting parents, giving them time to focus on a healthy pregnancy and baby.

“Small businesses are eager to grow their companies, and it was exciting to see the creativity and enthusiasm they brought to this program,” said John Giusti, VP small business marketing, Staples. “Small businesses play a critical role in driving the American economy. We are thrilled to award these five winning small businesses with television advertising to help them achieve their business goals in 2012.”

The five small business winners will each receive $40,000 worth of local cable television advertising plus $10,000 in cash. The total prize package is valued at $50,000 plus $500 in Staples Copy and Print or Staples EasyTech services. The first television ad is scheduled to run in May.

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OPERATIONS

Authorities break up multistate crime ring that targeted Home Depot

BY Staff Writer

New York — State and federal authorities in New Jersey broke up a multistate theft ring that stole merchandise from Home Depot Inc. stores by not ringing up all items at self-checkout counters, the Associated Press reported.

The thieves were active in about 70 Home Depot stores, mostly in New Jersey, and also in New York, Pennsylvania, Delaware, Maryland and Virginia.

According to the report, the thieves stole merchandise almost daily from multiple Home Depot stores, resulting in over $100,000 in losses. They distracted the employees that monitored the self-checkout aisles as they rang up small items but not expensive merchandise.

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