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GNC selects VeriFone NFC payment device

BY Dan Berthiaume

Pittsburgh – GNC Holdings, Inc. will deploy VeriFone’s newest NFC-enabled multimedia payment device at more than 3,100 of its U.S. retail locations. The payment device will position GNC for potential future endeavors such as EMV (Europay, Mastercard and Visa) payments and customer marketing at the POS.

“As we looked at the future of our business, and how we wanted to leverage our payment infrastructure, it became clear the new payment device provided the functionality we were looking for,” said Bruce Jones, GNC’s IT director. “Selecting VeriFone provides us a partner with the payment system expertise we were looking for.”

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Brazilian chain Marisa will deploy Oracle Retail release 14 modules

BY Dan Berthiaume

Sao Paulo, Brazil – Brazilian fashion retailer Marisa has selected a range of integrated Oracle Retail Merchandise Planning and Optimization solutions including Assortment Planning, Merchandise Financial Planning, Item Planning, Demand Forecasting, Size Profile Optimization, Clearance Optimization Engine and Allocation to assist the company in targeting assortments based on market opportunities and customer preferences. With more than 410 stores spread across all regions of Brazil, the fashion retailer will use Oracle Retail release 14 solutions to help collaborate effectively and efficiently across planning, merchandising and supply chain groups and to help improve margins.

Oracle Retail Merchandise Planning and Optimization solutions will allow Marisa to obtain retail-specific, science-based decision support and use that information to tailor assortments to key market segments. Marisa will also implement Oracle Database, Oracle WebCenter Portal and Oracle WebLogic Suite.

“Oracle Retail has unsurpassed expertise in the retail market,” said Andre Brandalise, divisional manager, Marisa. “We were impressed by Oracle’s proven track record of helping leading global retailers improve overall processes to drive profitable growth. Proven retail solutions are vital to our roadmap and vision to build and refine Marisa’s operations going forward.”

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Dunkin’ Brands partners with Liverpool FC

BY Dan Berthiaume

Canton, Mass. – Dunkin’ Brands Group, Inc., the parent company of Dunkin’ Donuts and Baskin-Robbins, has entered a multi-year marketing partnership with Liverpool Football Club (FC) to support global expansion of the Dunkin’ Donuts and Baskin-Robbins brands. Under the agreement, Dunkin’ Donuts will become the official coffee, tea and bakery partner for Liverpool FC, and Baskin-Robbins will become the official ice cream partner.

The partnership will help both Dunkin’ Brands and Liverpool FC further engage with their fans around the globe through joint promotions, digital and print advertising, and appearances during pre-season tours. Key elements of the Dunkin’ Brands and Liverpool FC marketing partnership include:

• Access to match day LED field board signage at Liverpool FC home games for Dunkin’ Donuts and Baskin-Robbins.

• Joint participation in pre-season tours to boost guest and supporter engagement.

• Access for Dunkin’ Donuts and Baskin-Robbins in Liverpool FC global digital media, as well as print ads in monthly magazine and programs, and spots on Liverpool TV.

• Liverpool FC tickets and autographed items for joint promotions and sweepstakes.

"With 18 English league titles and five European Cups, Liverpool FC is one of the world’s most renowned football clubs, so we’re very excited to partner with them as we continue to grow our two winning brands, Dunkin’ Donuts and Baskin-Robbins, around the world," said John Costello, president, global marketing and innovation for Dunkin’ Brands. "We look forward to working with Liverpool FC on a number of exciting marketing initiatives and engaging with football fans worldwide in the coming years through this partnership."

Dunkin’ Brands’ marketing partnership with Liverpool FC continues the company’s ongoing relationship with Fenway Sports Group, owner of Liverpool FC and the Boston Red Sox. The company also has a long-standing marketing partnership for Dunkin’ Donuts with the Boston Red Sox.

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