MARKETING/SOCIAL MEDIA

GNC uses dunnhumby for omni-channel segmentation

BY Dan Berthiaume

Pittsburgh – GNC Holdings Inc. will use customer-centricity solutions from dunnhumbyUSA across all facets of its marketing to more effectively segment and engage with in-store and online customers. This will include personalized communications and offers to shoppers through both online and offline channels.

“Partnering with dunnhumbyUSA represents a significant investment in our direct marketing efforts to be as customized and relevant as possible to every customer on a more personalized level,” said Joseph M. Fortunato, chairman of the board, president and CEO of GNC. “The ability to completely understand our customers’ shopping patterns provides GNC the ability to target products and offers that each customer desires for their individual health and wellness needs, as well as complementary products that will add value to them achieving their individual goals. Our end goal is to maintain customers for life by providing them the best supplement brand and products in the world, developed by GNC’s unique product development and scientific affairs department.”

Terms of the deal were not disclosed.


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News

New leadership team at Hudson’s Bay Company

BY CSA STAFF

Hudson’s Bay Company has appointed Michael Crotty as EVP, chief marketing officer, Hudson’s Bay and Lord & Taylor and Russ Hardin as SVP, chief creative officer, Hudson’s Bay and Lord & Taylor.

Both Crotty and Hardin will report to Liz Rodbell, incoming president, HBC Department Store Group, effective Nov. 11.

“The new leadership will help us drive our marketing and creative efforts at Hudson’s Bay and Lord & Taylor, as we embark on our long term growth strategies,” said Rodbell. “Michael and Russ are experts in their respective fields with proven track records of success and I am thrilled to welcome them to the team.”

Crotty has more than 25 years multichannel retailing and brand management marketing experience, the last 10 years concentrated in retail, holding progressively senior positions at Bergdorf Goodman, Neiman Marcus and, most recently, Nordstrom. In his new role, Crotty will be responsible for the overall marketing strategy for Hudson’s Bay and Lord & Taylor.

Hardin has strong domestic and global branding experience with such luxury and mid-tier retailers as Saks, Avon Products, Lord & Taylor and, most recently, Kohl’s Department Stores, in addition to running his own brand development agency. In his new role, Hardin will be responsible for building all creative elements for Hudson’s Bay and Lord & Taylor, as well as the leadership of social media, PR and events.

Crotty and Hardin will be based in both Toronto and New York, with teams in both markets supporting their respective banners.

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FINANCE

Study: Online retail revenues, attacks surge on Cyber Monday

BY Dan Berthiaume

Bedford, Mass. – Daily mobile/online retail revenues surge an average of 55% on Cyber Monday (the Monday after Thanksgiving), but a corresponding surge in attacks drives hard losses, on average, as much as $500,000 per hour or $8,000 per minute. In addition, a new study of 1,100 U.S., and U.K., retail IT staffers from RSA and the Ponemon Institute shows that 66% of respondents expect that disruption would result in customer churn that would damage reputation and brand and could push losses as high as $3.4 million from a single hour of disruption.

While 64% of organizations see significant increases in attack activity, more than 70% of organizations do not take additional precautions in anticipation of increased attacks. Additionally, with current capabilities, 51% say that they do not have real-time visibility into web traffic making it difficult to identify the root cause of such attacks, leaving only 23% feeling that most attacks can be quickly detected and remediated.

The report also identifies the top nine scenarios organizations will likely face approaching Cyber Monday with the vast majority categorizing these as difficult or very difficult to detect. In order of likelihood, the attack scenarios are botnet and distributed denial of service, app store fraud, mobile access/account compromise, click fraud, stolen credit card/validation, e-coupon abuse, account hijacking, electronic wallet abuse, and brand promotion hijacking.

"The competitive climate and the unpredictability of the economy does not leave organizations much margin for business error,” said Demetrios Lazankos, IT threat strategist for RSA. “Unfortunately, the stealth and savvy cybercriminals have advanced to a point where traditional security and fraud defenses on which businesses rely on are at best insufficient and at worst…obsolete. Business logic abuse hides in plain sight because it uses ‘legitimate’ processes for illegitimate gain. The problem requires universal visibility, a risk layered approach, and a new way of understanding the adversary. Isolating the outliers in crowd behavior that indicate attacks is critical for identifying malicious behavior and business logic abuse."

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