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Godiva debuts new godiva.com

BY CSA STAFF

New York City Godiva Chocolatier announced Tuesday the debut of its redesigned Godiva.com, featuring enhanced aesthetics and product offerings.

Godiva said it launched the newly designed site in conjunction with its e-commerce partner Fry Inc., a subsidiary of MICROS Systems Inc. Fry modernized the layout and creative design, updating and streamlining the site navigation and taxonomy. In addition, the team re-approached the creative direction for photography, creating richer chocolate imagery to stimulate user’s appetites as they browse the site’s pages.

“Fry has been part of our e-commerce team for 15 years,” said Kim Land, VP Godiva Direct, Godiva Chocolatier. “Its understanding of our brand and creative direction is invaluable, and we are excited to offer our customers another outstanding online experience.”

The site’s most significant chocolate addition, launching Nov.1, is the creation of the “Bakery Shop” featuring a selection of baked goods and gift baskets available exclusively on Godiva.com

The redesigned site includes an expanded navigation that highlights the breadth of available products. Product pages have been enhanced to show more chocolate images, greater product detail, and visibility into the chocolate pieces inside each box. The “Share” feature on every page allows customers to forward Godiva favorites to friends, family and associates through Facebook, Twitter and MySpace or via e-mail.

All of these enhancements are supported by a new, streamlined checkout process that allows customers to make their purchases quickly and easily.

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Macy’s named exclusive retailer of Ellen Tracy sportswear

BY CSA STAFF

NEW YORK Macy’s Inc. announced that it has signed a strategic alliance agreement with the Ellen Tracy owner, Brand Matter LLC, and its sportswear licensee, RVC Enterprises, under which Macy’s will be the exclusive department store retailer of Ellen Tracy branded women’s sportswear, beginning in spring 2010.

Under this agreement, Macy’s will offer its customers an exclusive array of Ellen Tracy sportswear that will include jackets, shirts, pants, sweaters, woven tops, knit tops and bottoms. Price points, for example, will be in the range of $99 to $149 for jackets and $50 to $99 for pants.

 

The exclusive sportswear will launch in more than 100 Macy’s stores and online at macys.com in March 2010, with plans for additional rollout over time to additional stores. The launch will include new Ellen Tracy shops in Macy’s largest flagship stores – Herald Square in New York, Union Square in San Francisco, State Street in Chicago and Dadeland in Miami.

 

“Ellen Tracy is a legendary brand that is well-known to our customers and backed by an outstanding design team. In particular, Ellen Tracy delivers exceptional value to women who expect quality and want a relevant look for today’s world at work and on the town,” said Jeff Gennette, Macy’s chief merchandising officer. “And coming next year, Ellen Tracy will provide another powerful reason for customers to shop at Macy’s. Ellen Tracy will join other exclusive brands at Macy’s, including Tommy Hilfiger, Martha Stewart Collection, Rachel Rachel Roy and Donald Trump.”

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Store openings set for this week

BY CSA STAFF

Target is set to complete its 2009 store expansion plans this week with the opening of 26 new stores nationwide in 18 different states.

California is home to the most new stores with six units slated to open there on Oct. 7, in the communities of Culver City, Bakersfield, Sunnyvale, Davis, Rancho Cordova and Brea. Other states with multiple openings included Texas (Mesquite and Kyle), Kentucky (Middletown and St. Matthews) and Massachusetts (Lowell and Hanover).

Following the opening of 26 additional units Target is set to end the year with approximately 1,745 stores.

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