REAL ESTATE

Golfsmith to enter D.C. area

BY CSA STAFF

Vienna, Va. — Golfsmith announced it will open its first metro Washington, D.C., location in Tysons Corner, Va., this June. The new location is part of an aggressive growth strategy for the company.

Golfsmith’s stores offer an interactive experience, and customers are encouraged to test out clubs and gear inside the store before purchasing. They can also use one of the four custom-fitting studios to test drive new clubs. The company also offers free custom club fitting services.

"The Metro D.C. area is a hotbed for golfers and a key reason for our entry into this market," said Golfsmith president and CEO Marty Hanaka. “Our goal is to help golfers of all levels find the right solutions for their game so they play better.”

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REAL ESTATE

Simon Hosts ‘National Mom’s Nite Out’

BY CSA STAFF

Some 115 Simon Property Group malls from coast to coast will celebrate Mother’s Day on May 6, when the nation’s largest mall owner hosts “National Mom’s Nite Out.”

While the activities vary across the Simon portfolio of properties, the common theme is to indulge mothers with mini-massages, style presentations, food and beverage sampling, and other networking activities. The event is free for moms of all ages.

"Our malls are the perfect place for moms to gather for the ultimate celebration of motherhood," said Lisa Bennett, assistant VP business development at Simon Property Group. "We absolutely believe that moms deserve pampering and we are delighted to play a part in facilitating this special evening."

As created by Mom Talk Radio Host and CEO of BSM Media, Maria Bailey, National Mom’s Nite Out will unite hundreds of social media groups, companies, local playgroups, mom bloggers and networks in giving moms a night off. Bailey is also the author of "The Ultimate Mom Book" and has been featured on CNN, Lifetime TV, and various local affiliates. Besides Simon Property Group, other national sponsors of National Mom’s Nite Out include Parents magazine, Baby Brezza, BlueSuit Mom, MomTV, Mom Talk Radio, and BSM Media.

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Kidlandia opens FAO Schwarz boutique

BY CSA STAFF

New York City — Kidlandia, a company that enables children to create such personalized items as maps, kingdoms and family trees, has opened its first in-store boutique at FAO Schwarz in Midtown Manhattan.

Working with a dedicated FAO Schwarz associate, children and their families can use the Kidlandia Kiosk, which utilizes hardware provided by HP, to create their own personalized kingdom. Customers can select from Kidlandia’s own map designs, or choose a map featuring popular characters from Disney and Nickelodeon. Each map will be designated the land of the child’s name provided, and for further personalization, other names of family and friends can be added, which then become the names of locations on the map.

In addition, as an exclusive to FAO Schwarz, guests can select a map of Manhattan and use it as a way to remember their trip.

The Kidlandia Personalization Boutique will offer 24 x 18-in. Kidlandia fine art prints that will be packaged in a travel-friendly tube for the customer, the company reported.

“2011 will be a monumental year for Kidlandia,” said Kidlandia CEO Brian Backus. “The company was born to give every child their own kingdom to rule. All these exciting new initiatives and products are certain to entertain, educate, and delight kids and parents, and also capture important moments in a highly personalized gift.”

Kidlandia also has an online retail presence with Disney Store, Pottery Barn and Gilte Group. The company said it is developing other relationships with brick-and-mortar retailers.

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