OPERATIONS

Golfsmith names CEO

BY Staff Writer

Austin, Texas — Golfsmith International has named Sue E. Gove president and CEO.

Gove, formerly president and COO of the combined Golfsmith and Golf Town business, has also served as the chief integration officer leading the successful Golfsmith-Golf Town combination, which was finalized this past July. Marty Hanaka, the previous CEO, will serve in an advisory role through the end of this year.

Prior to joining Golfsmith, Gove was an independent consultant, serving clients in specialty retail and private equity. Previously, she was EVP and COO of Zale Corp. from 2002 to March 2006, and a director of Zale Corp. from 2004 to 2006. Gove has also been a member of the board of directors of Autozone Inc. since 2005.

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Revionics acquires SkuLoop

BY Staff Writer

Roseville, Calif. — Revionics, a provider of end-to-end merchandise optimization solutions, and GIIV, owner of the SkuLoop business, a provider of social commerce driven promotions for retailers and consumer brands, announced that Revionics has acquired the SkuLoop business and assets from GIIV.

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Survey finds 27% of adults will use a smartphone or tablet for holiday shopping

BY Marianne Wilson

Whiting, Ind. — More than one-quarter (27%) of U.S. adults will use their smartphone or tablet for their holiday shopping this year, according to new survey by CouponCabin.com. In addition, 83% of those who will use their smartphone for holiday shopping this year report they will be doing so because of the convenience.

The survey was conducted online nationwide by Harris Interactive on behalf of CouponCabin.com from Sept. 26 – Sept. 28, 2012 among 2,523 U.S. adults aged 18 and older.

The majority of smartphone users who plan to use their devices for shopping this year will use them for research. Seventy percent said they will use their smartphone to do research ahead of their shopping trips, while 59% will use it to do research in-store. When asked what else they will use their smartphone for this shopping season, U.S. adults said the following:

  • Make a purchase: 58%
  • Redeem coupons: 53%
  • Search for coupons: 48%
  • Other: 5%

In addition to using mobile devices to keep their shopping on track and find coupons, shoppers are interested in taking their traditional coupons and loyalty cards into the digital age. In fact, 67% said they would be at least somewhat likely to use a barcode-scanning app to scan coupons and save for later use, with 12% being very likely. Sixty-nine percent would be at least somewhat likely to download an app on their smartphone, which allowed them to keep multiple store loyalty cards in their smartphone instead of loose in a wallet or purse.

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