REAL ESTATE

Golfsmith to open superstore in Orange County

BY CSA STAFF

Irvine, Calif. Golfsmith International Holdings announced Tuesday that it has signed a lease for a new 40,000-sq.-ft. superstore in Orange County that will open in November 2009.

The new Golfsmith Xtreme will be the largest store of its kind in the greater Los Angeles area. The store will provide golfers and tennis players of all skill levels an interactive environment, and will feature such attractions as a huge indoor driving range with state-of-the-art launch monitors, a large putting green, an indoor hitting area for tennis, and private custom club-fitting studios.

“Golfsmith continues to expand its superstore format into new markets, and we are excited about Los Angeles because it is one of the strongest year-round golf markets in the country,” said Martin Hanaka, president and chief executive of Golfsmith. “We are committed to growing the game in California, and despite the economic downturn, we are financially sound and growing our retail footprint where appropriate. This new store will be the best store we’ve ever opened.”

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JCPenney ‘Doghouse’ campaign honored

BY CSA STAFF

PLANO, Texas JCPenney’s interactive viral marketing campaign, “Beware of the Doghouse,” has won the 2009 World Retail Award for Best Digital Retail Advertising Campaign. The award was presented to JCPenney at the World Retail Congress in Barcelona in May 2009.

“We are very proud to be recognized by the World Retail Congress for our innovative marketing efforts,” said Ruby Anik, SVP brand marketing at JCPenney. “Beware of the Doghouse has proven to be a fun and engaging campaign, building on our success of developing new and innovative strategies that connect with younger consumers on their terms.”

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Amazon launches user-generated ad contest

BY CSA STAFF

SEATTLE Amazon.com has launched “Your Amazon Ad Contest,” a national invitation for customers to create their vision of an Amazon television commercial and compete for $20,000 in Amazon.com Gift Cards.

“One need only look at the customer reviews for Tuscan Whole Milk and the Three Wolf Moon T-shirt to see how many creative and talented customers we have,” said Steve Shure, VP global marketing at Amazon.com. “We’re excited to invite them to create a television ad for us and can’t wait to see what they come up with.”

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